Job Description
Are you an accomplished content creator with the ability to inspire and engage? We are on the hunt for a savvy Copywriter to support our client communications initiatives and captivate our audience with compelling content.
Your responsibilities will include the creation of clear, persuasive and captivating copy across a range of marketing platforms - from web content and blog posts to email newsletters, social media posts, and print collateral.
You'll also be responsible for developing insightful thought leadership articles and reports, collaborating with business unit stakeholders as required. Additionally, you will support our Bid Management team, drafting key sections of RFP response documents and articulating our unique value proposition to clients and prospects.
In collaboration with our marketing team, you will develop campaigns that align seamlessly with our brand voice and marketing objectives. You'll conduct research on industry trends, insurance products, and customer needs, using your findings to shape our content strategy.
Your expertise in SEO will be crucial in optimising copy, enhancing our online visibility and driving web traffic. You will be responsible for editing and proofreading content, ensuring accuracy, clarity, and strict adherence to our brand guidelines.
Part of your role will involve analysing content performanc...