Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. With 300,000+ travel experiences to explore—everything from simple tours to extreme adventures—making memories that will last a lifetime has never been easier.
The SEM team is proud to be one of the most influential teams within Viator, responsible for getting travellers to our site while they are in the excitement of planning and booking things to do on their next trip.
The Role
We’re looking for a passionate SEM professional with a drive to make a measurable impact. As a manager, you'll lead projects, manage junior colleagues, and oversee daily channel operations while supporting the wider SEM team.
You'll thrive in our dynamic, innovative, and collaborative environment, where autonomy, flexibility, and data-driven decision-making are key. Strong communication skills are essential, as you'll present strategies and results to teams with varying SEM expertise and collaborate with teams in data science, analytics, engineering, and product.
The SEM team is split between London, Oxford, and Boston (USA) and this role reports to the Senior SEM Manager. You will be part of a dynamic and innovative team where autonomous decision-making, self-motivation, and flexible thinking are encouraged.
What You'll Do
1. Manage large international SEM accounts across different search engines.
2. Monitor and refine campaigns to achieve KPIs.
3. Lead, train, and develop a team of SEM specialists.
4. Identify SEM growth opportunities and contribute to roadmaps.
5. Analyse data to identify actionable insights.
6. Propose, design, and analyse tests (e.g. A/B tests, new ad formats).
7. Work collaboratively with data scientists, analytics, and engineers to improve processes and reporting.
8. Stay ahead of paid search trends, AI automation, and industry shifts.
What We Are Looking For
1. 6+ years experience working in a PPC/SEM focused role, managing large international accounts and junior team members.
2. Deep understanding of Google Ads, Microsoft Ads, and other relevant tools.
3. Ability to work with large files and troubleshoot bulk upload files.
4. Experience in contributing to roadmaps and designing and analysing tests.
5. Expertise in optimising bids, budgets, and ROI-driven strategies.
6. Strong reporting skills; knowledge of SQL and other reporting tools is a bonus.
7. Experience collaborating with cross-functional teams and excellent communication skills.
8. Ability to present insights and strategies clearly to both technical and non-technical audiences.
9. Experience with feed-based campaign types and AI tools is a bonus.
10. Ability to manage multiple projects and meet deadlines with attention to detail.
11. Genuine passion for learning and self-improvement.
Perks of Working at Viator
* Competitive compensation packages including base salary, annual bonus, and equity.
* Flexible work options to suit your lifestyle.
* Work-life balance is ingrained in our culture.
* Donation matching for charitable contributions.
* Tuition assistance for career advancement.
* Lifestyle benefit for personal use.
* Travel perks for employee development.
* Employee assistance program for support.
* Health benefits with great coverage.
Our Values
* We aspire to lead with talent and ambition.
* We’re relentlessly curious and push beyond the usual.
* We’re better together, learning from and valuing one another.
* We serve our customers, striving for wow moments.
* We strive for better, not perfect.
* Our workplace is for everyone, embracing unique identities and experiences.
If you need a reasonable accommodation or support during the application process due to a medical condition or disability, please reach out to your recruiter or send an email to AccessibleRecruiting@Tripadvisor.com.
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