London Fixed term Full Time
About the role and the team
Are you a passionate and experienced Media Planner, with an in-depth knowledge of how to curate strategic TV & BVOD media plans? Are you a confident communicator with the ability to work with and influence stakeholders of all levels?
We are excited to be looking for another member to join our Media Planning team, on a 12-month FTC. The Senior Media Planner is responsible for creating and delivering priority promo plans for Hearst Networks brands both in the UK and Internationally, ensuring our promo airtime is being used effectively as well as owning our collaborative relationship with our Media Planning partners at Sky.
Media Planning at Hearst Networks sits within the Marketing & Communications department, and focuses on strategically communicating with our audience to ensure they find the content they love; creating awareness of the latest TV programmes or products we are launching across multiple brands and territories.
This is a 12-month fixed term contract position. This role will be hybrid based in the London office, working on exciting, award-winning brands like Sky HISTORY and Crime+Investigation.
Key Responsibilities
* Create strategic owned media plans across TV & BVOD channels for Sky History and other priority Hearst brands, based on media planning expertise and historical data. Translate broader business objectives into effective campaign solutions.
* Oversee the use of promo airtime across our international territories, with a particular focus on Netherlands & Sweden, ensuring this is utilised to maximum efficiency and effectiveness and aligns to regional business requirements.
* Commission relevant assets and manage campaigns on an ongoing basis once planned, reacting to schedule amendments or any impacting influence.
* Work closely with the Head of Media Planning on our integrated plans, collaborating with different media teams such as Social, PR and our paid media agency to ensure we are as effective as possible with omnichannel plans.
* Produce PCA’s and reports which evaluate campaign performance against objectives, ensuring learnings are adopted for the future, and present these learnings back to the business when relevant.
* Collaborate with our external Media Planning partners at Sky, maintaining a positive & working relationship, briefing them on our latest priorities and managing cross-promotion campaigns.
* Represent the Media Planning team in relevant business meetings, actively participating to share campaign information and offering media planning expertise & guidance.
* As a Senior within the team, lead by example, ensuring a high standard of work is produced and providing guidance to junior team members. This role involves active engagement in the development of the wider team.
* Initiate ideas for campaign analysis and testing – take learnings to push media planning into new avenues.
To be successful in this role, we are looking for someone who can demonstrate the following key competencies:
* Formulating strategies & concepts
* Presenting & communicating information
* Persuading & influencing
* Planning & Organising
* Analysing & interpreting data
Person Specification
Essential Skills / Knowledge:
* Extensive experience planning TV media campaigns, in either an agency or broadcaster environment.
* Thorough understanding of promotional strategies across linear broadcast channels, and how these should be adapted to deliver against business & marketing objectives.
* Media Planning experience across international territories.
* Experience using TechEdge, or similar BARB measurement tool.
* Skilled in developing junior team members.
* Strong communication skills (verbal, written and presentational) – the ability to explain and present complex information in simple terms.
* Keen attention to detail & highly organised.
* Ability to work in a high-volume, deadline-driven environment with capacity to manage and prioritise multiple projects simultaneously.
* Pro-active and self-motivated with a great team spirit.
* Strong relationship building and stakeholder management skills.
* Proficient in Excel and PowerPoint, with a positive approach to learning new software.
Desirable Skills / Knowledge:
* Experience planning & managing BVOD promo airtime.
* Experience working in an omni-channel campaign planning role, in either a media agency or broadcaster environment.
* Understanding and experience of working with AdSmart / PromoSmart technology.
What We Offer:
* Opportunities for professional growth within a leading media company.
* Collaborative and dynamic work environment.
* Hybrid working arrangements.
Company Values
THINK NEXT
* Embrace and anticipate change.
* Invent for tomorrow.
* Challenge the status quo.
* Identify future trends and seize opportunities.
* Be ambitious, don’t be afraid to aim for bigger and better.
OWN IT
* Commit to your idea and run with it.
* Embrace responsibility.
* Everyone has a voice at all levels in the organisation.
* Be brave, be daring - overcome obstacles.
* Acknowledge mistakes and learn from them.
FIGHT AS A FAMILY, WIN AS A TEAM
* Be passionate about your ideas.
* Challenge, collaborate and unite.
* Celebrate everyone’s success.
* Build friendships – we work at our best when we’re in it together.
LOVE WHAT YOU DO
* When you love what you do, your enthusiasm is infectious.
* Be proud of our brand and bring it to life.
* Channel your heart and passion into everything you do.
BE YOU
* Let your personality shine.
* Be honest with yourself and with others.
* Champion differences in people.
* Keep developing your potential.
Territory
United Kingdom
Department
Marketing
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