This project involves setting up an email marketing campaign for a fashion brand utilizing the Omnisend platform. The selected freelancer will design and implement a variety of email workflows within the client's BigCommerce store. Namely, a multi-step welcome series, educational emails on style and trends, product review follow-ups, and recommendation emails to encourage additional or upgraded purchases. Holiday themed discount emails as well as birthday, referral, and abandoned cart messages will also be developed. The freelancer should have direct experience designing similarly styled email flows for fashion clients in the past. Examples of previous work demonstrating an understanding of the industry and customer preferences would be beneficial. Professional copywriting and responsive design capabilities are necessary to craft compelling, brand-consistent communications. The goal is to cultivate customer relationships and drive sales through strategic, segmented email campaigns. Project implementation will be ongoing for campaign refinement and optimization based on performance metrics. A strong command of Omnisend features and integration capabilities within a BigCommerce site are essential to ensure campaign success. List is: 1) An effective welcome 5 email series 2) Instructional / educational emails 3) Product reviews (follow up) 4) Product recommendations (cross-sells) 5) Product recommendations (up-sells) 6) Birthday 7) Discount emails: such as Black Friday, Christmas, Mother’s Day, or Valentine's Day. 8) Refer-a-friend emails 9) Browse abandonment emails 10) Abandoned cart emails 11) Thank you emails (sent once customer completes a purchase) To apply for this position, please submit your resume and a portfolio of your previous work. Please include examples of e-mail marketing campaigns that you have designed and implemented for fashion brands, along with any metrics or results that you have achieved. We are looking forward to hearing from talented professionals who are passionate about e-mail marketing and eager to help us achieve our business goals.