Brand Manager or Senior Brand Manager - Eye Care
* Full-time
* Area of Interest: TBD
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube, and LinkedIn.
* Considering applications for Brand Manager or Senior Brand Manager
* Based in the offices in Maidenhead 3 days per week, reporting into the Brand Lead, Eyecare.
* Highly competitive salary, car allowance, bonus, and comprehensive benefits package.
Purpose Statement
The AbbVie Eyecare team is committed to preserving and protecting the sight of people living with ophthalmology conditions. The Brand Manager/Senior Brand Manager will develop and implement the marketing strategy for our Eyecare indications, positioning our product for continued growth.
Key Responsibilities:
* Working in the matrix environment of the Brand Team to develop powerful marketing strategies for the product, through the annual brand plan cycle, and securing buy-in for these through the leadership team.
* Leading tactical implementation of the agreed marketing strategies for the product.
* Collaborating with and influencing the cross-functional team to ensure alignment, engagement, and execution.
* Innovating, building, and executing a strong omni-channel management plan to influence key stakeholder behavior to effectively manage external expert relationships across the UK in line with Brand Plan implementations.
* Working cross-functionally to develop customer engagement strategies, including seeking peer-to-peer opportunities from a national to a local level.
* Leading and managing agency relationships to ensure projects are delivered to a clear brief and are on time/budget, and deliver on the Brand Plan.
* Driving a high standard of compliance with all communications and initiatives.
Qualifications & Experience
* Proven track record of success in marketing and pharmaceutical sales.
* Experience of developing and implementing innovative and impactful marketing tactics.
* Relevant Brand Manager experience or previous proven broad marketing experience including:
o Proven experience in delivering insights-based marketing strategies.
o Proven experience of developing and implementing effective marketing tactics with measurable success.
o Involvement in Brand Planning processes.
o Experience working across multiple channels including in-field teams and digital experience, with measurable outcomes.
o Experience of monitoring and measuring the effectiveness of activities.
* Science/Life Science Bachelor’s Degree or equivalent experience required.
* Additional marketing qualifications an advantage.
* ABPI qualified is not essential but desirable.
Core Competencies:
* Ability to coordinate and deliver strong brand planning.
* Translate strategy into tactical plans and execution.
* A passion to challenge current thinking in order to drive performance.
* Ability to work in a matrix environment to drive results within a brand team.
* Ability to take responsibility for allocated budgets, and balance between opportunities, resources, and investments to maximize growth.
* Setting/implementing vision and direction.
* Strong communication of ideas and concepts to ensure ‘selling’ to brand.
* Ability to monitor results and develop contingencies.
* Strong commercial acumen.
* Flexibility and listening skills.
* Action planning & budget management.
* Can influence others, including those over whom they have no direct authority.
* Professional, accountable, high energy, and collaborative team player.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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