Senior Communications Officer (Development and Engagement)
Location: Brighton, BN2 0AL
Salary: GBP 30,000 per annum
Brighton College is seeking to appoint a Senior Communications Officer (Development and Engagement) on a permanent basis.
Job Title: Senior Communications Officer (Development and Engagement)
Reporting to: Deputy Director of Development and Engagement
Main Purpose of the Role: Working in the dynamic and successful Development and Engagement team, you will lead on all communications activity supporting our parent, alumni and donor engagement programmes.
General Duties And Responsibilities
1. Copywriting and Content Creation
* Leading on copywriting for all development and engagement collateral e.g. event invitations, programmes, brochures, website content and supporter engagement communications.
* Collating and managing the department's digital assets for the purposes of content creation.
* Leading on the creation of our annual alumni magazine, The Pelican.
* Liaising with parent and alumni volunteers to create engaging content.
1. Digital
* Leading on management and content creation for the alumni website oldbrightonians.
* Working closely with the Archivist to ensure relevant historic content is migrated to our digital archive site.
* Developing and executing the department's social media strategy, creating exciting content for the alumni social media platforms (Instagram, Facebook).
* Responding to comments and messages through all social media channels.
* Creating email campaigns and communications sent to our alumni, parent and supporter communities.
* Leading on the use and development of Brighton College Connect, our alumni networking platform.
* Taking an innovative approach to current and emergent technologies and trends to increase engagement.
* Reporting on engagement and communications activity.
1. Design
* Generating digital imagery and design to support social media and email marketing campaigns.
* Managing external relationships with key designers, publishers, mailing houses and digital providers.
1. Data and Process Management
* Planning and overseeing the scheduling of engagement communications.
* Working closely with the Senior Development Officer to manage communications preferences for the community and ensuring all data processing is compliant.
* Exporting data sets for all communication campaigns.
* Supporting colleagues to execute annual data projects e.g. data collection and cleansing.
1. Other
* Working to budget constraints for communications resource, providing regular financial updates to the Deputy Director.
* Maintaining a close working relationship with the College marketing department, sharing content, best practice, planning and strategies.
* Responding to relevant emails and phone calls from the community in a friendly, timely and approachable manner.
* Supporting the Senior Events and Engagement Officer in reaching event attendance targets.
* Managing the alumni Shopify account, ensuring this is successfully embedded across website and CRM, and effectively promoted to the community.
* Any other reasonable tasks to support the team at the request of the Director or Deputy Director of Development and Engagement.
Person Specification
The successful candidate will have experience in the following areas:
Essential Criteria
* At least two years experience of working in a busy marketing / communications role.
* Strong copywriting skills, with excellent grammar and proofreading skills.
* Track record of increasing community engagement.
* Experience of using CMS, CRM systems plus digital marketing and social media platforms.
* Experience of managing multiple projects simultaneously and to competing deadlines.
* Excellent time management skills and a demonstrable ability to multitask.
* Good level of IT competency and experience of Microsoft Office packages.
* Ability to work autonomously and take initiative.
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