Overview:
We are a leading packaging machinery sales company specializing in the supply of spare parts and technical support. We are seeking a proactive, detail-oriented Spare Parts Salesperson to join our team. This role involves driving the sales of spare parts, services, and machinery, offering expert technical support, and building strong, long-term relationships with both existing and new customers. You will be responsible for identifying sales opportunities, enhancing customer satisfaction, and ensuring the growth of our spare parts division.
Key Responsibilities:
Proactive Customer Engagement:
Build and maintain strong relationships with customers to ensure ongoing business growth.
Regularly communicate with customers via phone, email, and in-person visits to offer spare parts, services, and product packages.
Offer expert technical support to customers over the phone, answering inquiries, troubleshooting, and providing recommendations.
Identify and address customer needs, recommending spare parts, upgrades, and service solutions tailored to their operations.
Designing New Product and Service Packages:
Collaborate with the product development and technical teams to design new service offerings or product packages that meet customer needs.
Monitor industry trends and customer demands to create innovative solutions that increase customer loyalty and profitability.
Service Reminders & Follow-Ups:
Use a ticketing system to automate service reminders for customers, ensuring timely follow-up and enhanced customer satisfaction.
Proactively follow up with customers to ensure the delivery and satisfaction of services and parts.
Customer Feedback & Continuous Improvement:
Regularly review customer feedback to identify areas for improvement in products, services, and processes.
Establish easy and efficient channels for customers to provide feedback on services and products.
Analyze feedback and market trends to recommend improvements and changes to the company’s offerings.
Competition Analysis and Market Strategy:
Monitor competitors' activities and analyze factors that affect competition, such as pricing, service offerings, and product innovations.
Use insights to suggest improvements in pricing, service delivery, and product offerings to enhance our competitive edge.
Target new opportunities that will increase profitability and customer retention.
Customer Segmentation and Targeted Strategies:
Categorize existing, previous, and unknown machinery clients into three distinct groups and develop tailored strategies for each group:
Existing Clients:
Focus on increasing customer satisfaction and retention.
Drive service agreements and upsell high-margin spare parts and services.
Ensure ongoing support and proactive communication to keep customers loyal.
Previous Clients:
Re-establish relationships with clients who have not interacted in the last two years.
Offer promotional pricing on consumables and low-margin service work to re-engage these customers.
Monitor re-engagement success and work to rebuild long-term partnerships.
Unknown Machinery Clients:
Identify and engage customers using machines outside our scope (e.g., Mondini machinery).
Offer competitive pricing on service contracts, parts, and tooling services to initiate relationships.
Position ourselves as a trusted partner for machinery maintenance and part replacement.
Reporting and Sales Tracking:
Maintain accurate records of customer interactions, service reminders, and sales opportunities in the CRM system.
Provide regular sales and performance reports to management, highlighting opportunities for growth and areas requiring attention.
Enhancing Profitability:
Identify opportunities for cross-selling and upselling spare parts and services.
Optimize pricing strategies to improve margins on high-demand spare parts and services.
Work closely with the sales team to meet sales targets and drive the overall profitability of the division.
Key Skills and Experience Required:
Experience: 2+ years in sales, preferably in packaging machinery, industrial equipment, or a related field.
Technical Knowledge: Strong understanding of packaging machinery and spare parts, with the ability to offer technical advice and solutions to customers.
Customer Focus: Excellent communication and relationship-building skills, with the ability to engage customers proactively and address their needs.
Problem-Solving: Ability to diagnose technical issues, recommend appropriate parts, and suggest solutions.
Sales & Negotiation Skills: Proven experience in sales, with a strong ability to negotiate pricing and close deals.
CRM and Ticketing Systems: Proficient in using CRM software and ticketing systems to manage customer interactions, service requests, and follow-ups.
Organizational Skills: Strong ability to prioritize tasks, manage time effectively, and meet deadlines.
Desired Skills:
Knowledge of spare parts inventory management.
Familiarity with the packaging machinery market and trends.
Ability to work independently and as part of a team.
Proactive and solution-oriented mindset.
Benefits:
Competitive salary with performance-based incentives.
Opportunities for professional development and career growth.
Health and dental benefits.
Flexible work hours and remote work options available.
If you're a driven, customer-focused sales professional with a passion for machinery and spare parts, we’d love to hear from you. Apply today to join our dynamic team and contribute to the continued success of our packaging machinery company.
This job description is designed to offer a clear, structured overview of the role while integrating the key responsibilities and strategies for dealing with different customer categories