Paid Search & SEO Manager
£45,000 per annum + Generous Package
Fella & Jones are excited to be partnered with this high growth Premium Womenswear Brand in the search of Paid Search & SEO Manager to lead and optimise their digital marketing strategies
Role Overview
As a Paid Search & SEO Specialist, you'll be responsible for developing, implementing, and optimising Google Ads and SEO strategies. You'll collaborate closely with creative, analytics, and content teams to deliver impactful, results-focused campaigns that drive traffic, conversions, and ROI.
Key Responsibilities
* Campaign Management: Plan, execute, and optimise Google Ads campaigns to achieve ROAS, CPA, and other performance KPIs.
* SEO Strategy: Boost rankings, traffic, and visibility for key product categories and markets, focusing on free Shopping listings.
* Keyword Research: Conduct in-depth keyword research and gap analysis for maximum product and landing page coverage.
* Creative Collaboration: Partner with graphic design and brand teams to ensure creative assets align with brand standards and drive results.
* Audience Targeting: Build and refine audience segments, implementing retargeting strategies to maximise engagement and conversion.
* Analytics & Insights: Use data analytics tools to evaluate performance, generate actionable insights, and make real-time optimisations.
* A/B Testing: Continuously test and improve campaign elements such as ad copy, creative, and targeting strategies.
* Budget Oversight: Manage and report on campaign budgets, providing performance insights and recommendations to stakeholders.
* Industry Awareness: Stay ahead of Google advertising policies, industry trends, and best practices to maintain a competitive edge.
What the brand is looking for
Experience: Minimum 3 years in Paid Search & SEO, with a proven track record in managing budgets and meeting performance goals.
Technical Skills: Proficiency in Google Ads, Google Analytics, Search Console, and tools like SEMrush.
Data-Driven Approach: Strong analytical skills and experience making decisions based on campaign data.
Collaboration: Exceptional communication skills with the ability to work across creative, content, and analytics teams.
Preferred Experience: Background in fashion, retail, or eCommerce industries, with familiarity in Shopify, Google Tag Manager, or similar platforms.
For more information apply via Linkedin or contact the Fella & Jones team at contact@fellaandjones.com