Who are we?
T&Pm is one of the world’s leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The&Partnership and mSix&Partners, it brings together content and distribution into a single, holistic end-to-end marketing solution. Backed by WPP and GroupM and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion dollars in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&Pm is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP’s proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
We believe in The Power of &, connecting talent & tech to fuel brand growth. Our teams blend creative, media, experience and technology specialists from across our marketing practices. The performance mindset of these teams optimises to business outcomes in every channel, fueled by the latest innovations in AI. Working alongside our clients’ marketing departments, we deliver ‘&mplified Creativity’ to solve their business and brand challenges seamlessly, creatively and efficiently.
Ultimately of course, we are our people. They’re the most important part of our business, so we want to make a lasting impression on them in the same way they do on us, by striving to become the most important place in their careers.
That’s why we do our best to build strong communities around them; provide the best possible opportunities for them to develop & grow; and empower them to make a difference to their clients and the world at large. Our strengths often lie in our differences, so we challenge and champion each other and our clients, to be the very best we can be.
The role
We are looking for a forward thinking Innovation Director to be a trusted strategic partner to deliver on our programme to become a best in class AI powered agency. The ideal candidate will take the lead on key internal and external AI initiatives, including mid-sized projects and client engagements. You will work closely with the Innovation Practice Lead to deliver significant transformation in how the agency uses AI to deliver for our clients.
You will have a background in developing strategic proposals and recommendations, running audits, and building out plans for clients on a range of topics. You will be adept at facilitating strategic and consultative processes and have a keen interest in the latest Generative AI technologies and opportunities. You will help facilitate strategic and consultative processes, bringing your expertise to tackle complex challenges facing our clients. Working with teams across T&P, you will provide structured support on end-to-end delivery.
Staying ahead of the curve and driving AI led innovation across the organisation, you will develop new thinking and techniques for the agency and be able to advise the agency on what tools and techniques are available and how to use them.
Key Role Responsibilities
* Delivering recommendations and creating strategic opportunities for both clients and the agency
* Developing and running an audit and landscape review process for clients
* Developing, understanding and delivering AI consultative products and services - pitching and delivering for existing client and new client growth
* Driving creative innovation and R&D, through working with, briefing and supporting our technologist team
* Engaging with teams within the agency, to provide structured support and delivery
* Working closely with senior leadership and teams internally to gain buy in and drive forward innovation projects
* Developing and managing an audit and advisory process for clients
* Comfortable with autonomy, you’ll use your deep expertise in problem solving to optimise processes and drive outcomes
* Working with the New Business team to contribute innovation solutions in pitches
* Keeping up to date on developments within Generative AI, new technologies and opportunities
* Keeping up to date on legalities and ethical discussions happening in the commercial use of Generative AI
* Keeping the agency informed on updates in Generative AI internally through trainings, articles, tools, etc
Experience required
* Proven track record of successfully delivering regional or global strategies or transformation projects, at scale and with multiple stakeholders
* Proven experience as an Innovation Director, Strategy Director, Consultant or similar role
* Strong background in developing and delivering strategic recommendations with a personable and consultative approach
* Excellent communication and interpersonal skills to effectively collaborate with teams and clients across capabilities across all areas of our business
* Experience working with senior stakeholders as well as senior clients, ideally across multiple regions and markets
* Generative AI is a new and emergent space, so we’re not limited to direct experience of delivering projects in this space - but adjacent experience and a genuine interest and desire to learn will be invaluable
* Experience and/or interest in using and recommending the usage of Generative AI technologies and tools
* Experience and/or interest in the legal and ethical challenges, liabilities and limitations around the use of Generative AI
T&Pm embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide integrated agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.
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