Senior Data Scientist (MMM Specialist)
Location: London, UK (Hybrid)
Type: Contract/Permanent
Role Overview:
Marketing Effectiveness through Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), and other advanced modelling techniques.
Responsibilities:
* Oversee data collection, analysis, and validation.
* Build and refine marketing models, ensuring they meet project specifications.
* Create sales/ROI workbooks, response curves, and optimization charts.
* Validate models, identify weaknesses, and implement improvements.
Requirements:
* 5+ years in MMM development.
* Expert in Python (R knowledge is a plus).
* Strong SQL, Spark, and Pandas skills.
* Deep understanding of statistical/ML techniques and Bayesian methods.
* MS/PhD in Data Science, Applied Mathematics, or a related field.
* Familiarity with Azure and cloud-based tools.
Job Types: Full-time, Permanent
Pay: Up to £90,000.00 per year
Additional pay:
* Bonus scheme
* Tips
* Yearly bonus
Benefits:
* Life insurance
* Sick pay
* Work from home
Schedule:
* Monday to Friday
Education:
* Bachelor's (preferred)
Experience:
* Marketing Mix Modelling (MMM): 3 years (required)
* Data Scientist: 6 years (required)
* Statistical Modelling: 3 years (required)
* Spark: 2 years (required)
* Machine Learning: 3 years (required)
Licence/Certification:
* Data Scientist (required)
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