Company: Leading Retail Business
Location: West Midlands (Hybrid)
Recruitment Partner: W Talent
Role Overview:
The Ecommerce Manager role with lead the growth of the online business across the website and app. This is a very business critical role, developing and executing trade and optimisation plans to accelerate performance.
Key Responsibilities:
* Developing and executing the ecommerce strategy, creating a plan that aligns with the wider objectives and customer strategy to deliver growth
* Creating and driving specific regional trade plans, working with commercial and marketing teams to build strategies tailored to international markets
* Leading on building the annual financial budgets alongside finance and marketing teams and leading on commercial forecasting on a weekly and monthly basis
* Representing digital in sales revenue meetings and providing insights to create action plans
* Tracking KPIs to measure website and commercial effectiveness and identify areas of improvement
* Utilising data to make recommendations on new products or market opportunities to drive performance
* Reviewing customer analytics to recommend and execute changes to better customer experience online
* Taking ownership of propositions to improve customer interaction and drive better participation
Key Requirements:
* Have experience in digital merchandising, utilising data to improve site optimisation
* Experience in working in a retail environment, understanding processes needed to improve digital touchpoints across store and online
* Experience of utilising digital analytics
* Understanding of budgeting and forecasting
* Experience of creating and executing online marketing campaigns, across trading, digital marketing and UX
* Strong understanding of CRO to increase conversion and improve customer experience online
* Have international ecommerce experience, ideally within Republic of Ireland
This is an exciting opportunity to be influential within the Digital team at a prominent retail business, influencing customer relationships and driving growth. If you are passionate about driving digital trading and improving customer journeys online, we would love to hear from you!