The Communications and Engagement team plays a key role across both the organisation and Integrated Care System in leading and implementing the communications and engagement strategy and associated work programme. The team works together with local people and our partners across the Frimley ICS, and beyond our boundaries, to deliver high quality, expert and innovative practice in communications and engagement with a relentless focus on inclusion, diversity and tackling inequalities.
Patient and Public engagement and communications is at the heart of the NHS and a core component of helping to transform services. As the world of the NHS gets more demanding and complex there is greater need to develop the NHS Frimley and ICS role in communicating and engaging with the public, partners and other stakeholders. We have made a commitment to develop strong relationships with patients, local communities and the public, and to build relationships that can help us ensure these voices are really heard. In order to do this, we need to have the capacity and ability to work in an integrated way, combining communications and engagement in the belief that good communications encourages engagement and that good engagement informs communications.
Main duties of the job
This role requires someone who has the proven ability and experience to drive communications, designing and leading specific communication projects and campaigns to support the delivery of our strategies within both NHS Frimley and across the Frimley Health and Care footprint.
The Communications and Engagement Manager will work as part of the NHS Frimley communications and engagement team and have clear projects to support at any one time; however, these will change and evolve with the needs of the organisation and as part of a flexible and dynamic approach within the team.
Job responsibilities
Reporting to the Senior Communications and Engagement Manager you will be responsible for planning, managing and delivering communications and engagement activity to support priorities and projects in line with the ICS and NHS Frimley strategies, ensuring that the ICS/NHS Frimley statutory duties are met.
You will be expected to ensure responsive and productive relationships with key staff and stakeholders and confidently provide communications and engagement advice and coordination across organisations. The role is broad with responsibilities for delivering effective communications and engagement activities that are both project based and that support business as usual.
Person Specification
Qualifications
* Educated to degree level in relevant subject or equivalent level qualification or significant experience of working at a similar level in specialist area
* Evidence of continuing professional development.
* Post-graduate degree / qualification in comms and/or engagement related discipline
Experience
* Significant experience of writing engaging copy for a variety of communications channels and platforms
* Experience of using social media to engage with audiences.
* Experience of using Content Management Systems to develop content for websites.
* Experience of using design tools such as Adobe Suite, Canva, or equivalent.
* Experience of planning and facilitating workshops and meetings.
* Experience of engaging with the public/patients/service users.
* Significant experience of successfully operating in a politically sensitive environment.
* Experience of working with the media in a press office environment, dealing with requests and developing and implementing proactive media plans and campaigns.
* Significant experience and expertise in using wide range of engagement tools and ability to advise and support others.
* Significant experience of survey design and analysis and of on-line engagement tools.
* Demonstrated experience of co-ordinating projects in complex and challenging environments.
* Experience of working in a healthcare or commissioning environment.
* An understanding of the duties to involve as set out in the Health and Social Care Act / Health and Care Act 2022
* An understanding of health and care services and an appreciation of the broad social, political and economic trends influencing them.
* A sound understanding of the NHS principles and values, as set out in the NHS constitution and an ability to reflect this.
* An understanding of the benefits of effective communications and engagement, particularly in supporting digital transformation.
* Knowledge of Financial Systems e.g. monitoring budget management, processing invoices and procurement.
* Understanding of how NHS Frimley and ICS work.
* An understanding of Frimley Health and Care ICS
Skills and abilities
* Excellent communication skills - written and oral.
* Ability to prepare and produce high level concise yet insightful communications for a broad range of stakeholders as required
* Experience of creating and giving presentations to a varied group of internal and external stakeholders
* Experience of advising and influencing senior managers on communications strategies.
* An ability to understand and analyse complex issues.
* Confidence to question information and explanations supplied by others, who may be experts in their field.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
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