Description
No day will be the same - here are some of the highlights
Are you a marketing expert with a passion for B2B campaigns and driving business growth? We’re looking for a dynamic and creative Senior Marketing Executive to deliver our marketing initiatives and help propel the success of our commercial solar and B2B propositions.
No two days will be the same in this exciting role! You'll take charge of executing high-impact marketing strategies across various channels, including email, social media, and events. Collaborating with our talented content and digital teams, you’ll create engaging campaigns that deliver measurable commercial results.
Responsibilities:
* Build and nurture strong relationships across the Good Energy team, ensuring you're equipped to take detailed briefs and recommend impactful marketing campaigns.
* Provide clear, efficient and actionable creative and digital briefs to guide our wider marketing team in delivering exceptional collateral and digital campaigns.
* Manage and execute on-brand B2B marketing acquisition campaigns, maximizing ROI and ensuring timely delivery.
* Delivering upsell and cross-sell strategies, keeping existing customers engaged with regular, tailored communications.
* Using Salesforce Marketing Cloud and Google Analytics to track and measure the success of campaigns.
* Coordinate and oversee the logistics of both virtual and in-person events, ensuring they run smoothly and deliver value.
What you'll need to succeed
To succeed in this role, you’ll need a perfect blend of creativity and analytical skills. You’ll be a proactive problem-solver with a proven track record of delivering successful, multi-channel marketing campaigns. Your ability to collaborate with cross-functional teams and stay organised will ensure your campaigns run seamlessly and effectively.
Essential:
* Experience in internal briefing and working with creative, media, and digital agencies to deliver successful marketing campaigns.
* Proven ability to plan, execute, and optimise multi-channel campaigns.
* Demonstrated expertise in organising and managing both external events and conferences.
* Proficiency with email platforms and CRM systems.
* Highly organised with excellent attention to detail.
* Solution-oriented, with a focus on outcomes.
Desirable:
* Previous experience in B2B marketing.
* Knowledge of the energy industry and its unique challenges.
* Copywriting experience is a plus
Benefits you can rely on
Great allowances for hybrid working:
£500 work from home allowance - an annual allowance paid monthly alongside your salary to support with working from home costs.
£500 travel allowance - an annual allowance paid monthly alongside your salary to support with travelling to work costs.
£500 annual development allowance: to spend on your chosen development area, whether that’s in your current role, or future roles.
15% annual bonus: company-wide bonus scheme designed to reward collective teamwork and delivery of results across the whole business.
Holiday: 25 days annual leave, a day off for your birthday, additional days leave for long service, plus bank holidays. You’ll also have the option to buy additional leave, allowing for a better work-life balance.
Ethical Pension with Aviva: Good Energy offers an ethical pension plan provided by Aviva, with employer-matched contributions up to 7.5% of your base salary.
See more of our benefits here .
We’re Good Energy. Our aim is to help one million homes and businesses to cut their carbon by 2025 – by becoming a one stop shop for everything green…
We provide 100% renewable electricity bought directly from our community of 2000 independent renewable generators. We install heat pumps, an essential tool for getting homes off gas. We support customers to generate and store their own power, by installing solar panels and battery storage. We also develop innovative tariffs to pay small generators fairly for what they export; and to get households involved in balancing the grid too.
If you’re ready to make combatting the climate crisis your job, and believe in our values of being, fair, straightforward, focused, and inclusive; then we want to hear from you. Let’s power a cleaner, greener future together.
Find out more about what makes us different here.
Our Commitment
We're a Committed Member of Inclusive Employers and value people’s differences - we recognise the strength that they give us. We work hard to be a supportive community where everyone has equal opportunities and we encourage applications from people irrespective of background, circumstances, age, disability, ethnicity, religion or belief, gender identity or sexual orientation.
Where are we?
Our office is based in Chippenham, Wiltshire and is conveniently located near the train station, providing green travel options for travel, as well as fast connections to Bristol, Bath, Swindon and London. The office is fully accessible, allowing everyone to participate fully in their working lives regardless of any mobility challenges.
We promote work-life balance and flexibility through hybrid working, which combines both remote and office work. It provides our people with the opportunity to tailor their work schedules to suit their individual needs and preferences while maintaining productivity and engagement.