Andy File Associates Limited is working as a Recruitment Agency on behalf of our client with regards to this permanent role of Digital Marketing position.
Digital Marketing
Company Overview:
We are recruiting on behalf of our client; an exciting opportunity to join a business that thrives on innovation, sustainability, and social responsibility. Their diverse portfolio spans B2B commercial and electrical equipment, a not-for-profit toilet roll brand dedicated to alleviating poverty and reducing environmental impact, and a 40-year-old adventure cycling brand with boundless potential.
Since their inception in 2012, they have experienced consistent year-on-year growth and are now embarking on an exciting high-growth phase, fueled by our dynamic marketing team. As a proud member of 1% for the Planet, we are committed to making a positive impact far beyond the bottom line. They are passionate about their mission and are looking for talented individuals who share this vision. This new role offers a unique opportunity to make a meaningful impact across all their brands. Enjoy the variety of agency work while gaining a deep understanding of their brands and the fulfillment of driving long-term success.
Role Purpose:
As a B2B Marketer, you will handle marketing efforts for brand awareness, lead generation, website development, content curation/creation, and sales collateral.
Key Responsibilities:
1. Design content marketing strategies and set short-term goals.
2. Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
3. Experience working with a sales team in both Sales Enablement and Account-Based Approach.
4. Knowledge of Demand Generation tactics and Lead Conversion principles.
5. Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
6. Ability to create value propositions that communicate clearly to targeted audiences.
7. Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
8. Accomplished at leveraging full value from marketing automation processes and tools.
Requirements for the Role:
1. BSc degree in Marketing or relevant field.
2. 3+ years of hands-on marketing experience in a B2B role.
3. Excellent understanding of B2B marketing.
4. Demonstrated ability to manage the budgeting process and use analytical skills.
5. Proven track record in delivering marketing campaigns that drive sales growth.
6. Ability to remotely create and manage marketing strategies.
7. An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
8. Excellent communication skills.
Key Skills/Experience:
* B2B Marketing
* Marketing Campaigns
* Demand Generation
* Lead Conversion
* Content Creation
* Sales
* Multivariate Testing
Location: Dronfield S18
Hours: Office-based - Monday to Friday 37.5 hours a week
Salary range DOE: £30,000 - £35,000
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