Job Title: Area Sales - London
Location: London & Surrounding Areas
Pay Range/details: Competitive Salary + Bonus + Vehicle
Contract Type: Permanent
Omega are working in partnership with a well-established distributor of Turfcare machinery and equipment who are looking to appoint a driven and customer-focused Area Sales Representative to cover the London region.
This is a fantastic opportunity for a motivated sales professional with experience in capital equipment, machinery, or turfcare solutions to take ownership of a defined territory and develop strong customer relationships through expert advice, demonstrations, and support services.
Key Responsibilities - Area Sales
* Grow sales and market presence across the London region by providing timely demonstrations, quotations, and technical support.
* Identify and convert new leads while nurturing long-term relationships with existing clients.
* Work collaboratively with service centres and internal teams to deliver excellent aftersales support and advice.
* Manage the full sales process - from quotation and finance options to installation, delivery and customer follow-up.
* Coordinate and carry out customer demonstrations using available demo stock and in liaison with regional teams.
* Deliver product handovers and operator training with support from the training team.
* Ensure customer satisfaction is maintained post-delivery and installation.
* Maintain accurate customer information and activity through the company CRM system.
* Drive the success of sales and marketing campaigns within your territory.
* Monitor and ensure all product registrations and systems are kept up to date.
* Achieve agreed KPI and bonus targets consistently.
Qualifications & Requirements - Area Sales
* Excellent verbal and written communication skills.
* Confident and professional presentation and customer-facing manner.
* Strong commercial acumen and a solution-driven mindset.
* Ability to manage a varied workload and prioritise tasks effectively.
* IT literate, particularly with Microsoft Office and CRM systems.
* A team player with the ability to work independently and proactively.
* Previous experience in sales of turfcare, agricultural, or capital equipment is highly desirable.
What we can offer - Area Sales
* Competitive salary with performance-based bonus structure
* Company vehicle, phone and laptop provided
* Company pension scheme
* Ongoing professional development and training
* Supportive team environment with opportunities for growth
* Autonomy and ownership of your region
For more information on this role, please contact Kieren Provis on (phone number removed), or send a copy of your CV to (url removed)
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