Job Description
About the Role
We are seeking a PR & Events Manager (m/f/d) with relevant experience to support the launch of the Changan brand in the UK.
This role requires a hands-on approach as we scale the business from the ground up. As the PR & Events Manager (m/f/d), you’ll have the unique opportunity to use your contacts, planning and influencing skills to shape the Changan brand in the UK. Managing media relationships and agencies, to present an innovative and exciting product lineup that combines European design excellence with cutting-edge technology.
Key Responsibilities:
* Establish the UK PR function and lead the rollout for Changan from the ground up.
* Lead the PR agency selection process in collaboration with European and global teams, building a solid network in preparation for Changan’s commercial launch.
* Develop and execute an annual PR strategy, ensuring alignment with the Changan brand and strategic direction.
* Localize the global PR approach, aligning strategies with global PR objectives.
* Manage media inquiries and foster media relationships.
* Plan and oversee press events, product launches, media test drives, and other PR-related activities in coordination with local agencies and internal teams.
* Coordinate interviews with Changan’s senior leadership team.
* Provide crisis communication support as needed.
* Monitor and analyze PR campaign performance, media coverage, and market trends to deliver insights and strategic recommendations.
Qualifications:
* Bachelors degree or similar
* Several years of experience in PR or communications, ideally with automotive experience.
* Strong understanding of the political and economic landscape between the EU and China.
* Strong understanding of automotive topics and trends.
* Exceptional written and verbal communication skills in English; proficiency in other European languages is a plus.
* Familiarity with PR analytics tools and an openness to adopting new MarTech tools.