Digital Marketing Manager
Near Basingstoke
3 month office based probation, then hybrid.
Salary £40,000 - £45,000
Talent Hub are working in partnership with a market leading company in the Tech / SaaS industry.
This is a brand new opportunity for a Digital Marketer with a lead generation background within in B2B markets. You will work closely with sales and product marketing teams and external agencies. Previous experience and skills in using HubSpot is also required for this varied marketing job.
Responsibilities for this Digital Marketing Manager job include:
* Create and deliver, multi channel marketing campaigns with a lead gen’ focus for the UK market.
* Create engaging web and digital content, including customer case studies, video content on product and data information for their various industries and sectors.
* Maximise customer retention as well as new client acquisition, utilising their Hubspot tool for CRM.
* Create, deliver and drive thought leadership pieces for multiple digital channels, including web, blogs, LinkedIn, customer newsletters.
* Manage and develop their SEO and PPC specialists, ensuring latest trends, best practise and increased ROI are achieved.
* Manage and update their website focusing on web optimisation, from content to user journeys, data capture and ensuring this all ties in with the Hubspot CRM.
* Analysis and reporting on all digital platforms, channel and tools. Suggesting improvements and ensuring latest trends and best practise are adhered to.
For this Digital Marketing Manager, you should have:
* Worked in a B2B marketing job, ideally at Senior Marketing Executive or Manager level.
* Be educated to Degree level or equivalent in Marketing or Business.
* Previous experience and proven skills in using Hubspot.
* Successfully managed and delivered email marketing campaigns for a B2B target audience.
* Ideally worked in SaaS or tech industries.
* Solid understanding of PPC and SEO.
* Confidently worked with senior members of the team and with clients.
* A self starter, ideas lead, creative and able to work to deadline, brand and budget.
* Passionate about Digital Marketing and keep up to date with the latest trends.
Benefits include:
* Working from home 4 days per week after passing probation
* Casual office and supportive team
* Good pension and holidays and many more….