Job Description
Paid Social Specialist - D2C Lifestyle Brand
Oxfordshire (2 days office based)
£30,000 - £40,000
Please note, you must be able to drive to the office in Oxfordshire 2 days per week (public transport isn't ideal!)
We are working with a D2C Lifestyle brand in Oxfordshire to help them hire for a hands on Paid Social Specialist!
The brand has been around for nearly 10 years and is founder-led with two female bosses at the core! They have a small and passionate team of circa 12 people and they are now adding this newly created role to the team.
About the Role:
* Responsible for managing & executing paid media campaigns across various platforms including Meta and TikTok to drive traffic to the website.
* Optimise campaigns and creatives by analysing performance metrics, identifying trends, and adjusting strategies.
* Develop a test and learn approach to identify the best performing ad creatives, headlines, landing pages and targeting options to deliver improved traffic, conversion, ROAS etc.
* Manage and allocate advertising budgets effectively across paid media channels to achieve ROAS targets.
* Reporting and analysis, tracking metrics and identifying new opportunities for growth across key channels.
* Analyse and tracking conversion for different funnels and segments.
* Keep up to date with platform changes, algorithm updates, and industry trends.
About You:
* +2 years’ experience in performance marketing
* Proven track record of scaling shopify/eCommerce businesses through effective performance marketing strategies
* Solid understanding of platforms and hands on with Google, Meta, TikTok, Display etc
* Strong understanding of customer journey; ability to drive ROI
* Highly analytical - Proficient in Google Analytics & GA4
* Creativity: able to find creative ways to grow revenue in a budget
What you’ll get:
* The opportunity to join a rapid-growing female-led company
* You’ll be a part of an energetic, excitable marketing team passionate about using comms to tell our story
* 50% Employee Discount
* £50 per month product allowance
* Hybrid Working - 2-3 days per week based in their Office
Apply now or send your CV directly to laura@cranberrypanda.co.uk