Job Description
Head of Performance Marketing - Crypto Digital Asset Management
**£110,000 - £125,000 + Bonus + Benefits + Equity**
About:
Our client is at the vanguard of the UK cryptocurrency sector as a leading Digital Asset Manager. Specializing in Market Making, Crypto Algorithmic Trading, and Institutional Investments, their aim is to revolutionize digital asset management through innovation, superior knowledge, and a steadfast commitment to excellence.
The Opportunity:
We are in pursuit of a Head of Performance Marketing, a pivotal leadership position tasked with steering our clients brand's growth and visibility. This role is ideal for a strategic, analytics-driven marketer proficient in marshalling teams towards achieving stellar results whilst having the know-how to drive marketing across high-end clients and institutions.
The Head of Performance Marketing you will need experience of marketing into High/Super-high Net worth individuals including:
* Qualified Investors
* Founders and Crypto Entrepreneurs
* Family Offices
* Wealth Managers
* Institutional Investors
Key Responsibilities:
* Formulate and oversee the execution of top-tier performance marketing strategies, aiming for business expansion.
* Pioneer robust digital marketing campaigns across a broad spectrum of channels, including SEM, SEO, social media, email marketing, and display advertising.
* Harness the power of analytics and performance metrics to refine campaign strategies continuously, ensuring optimal ROI.
* Drive the engagement strategy for digital platforms critical to the cryptocurrency community, such as Crypto Twitter and X.com Spaces.
* Engage institutional entities such as DAOs, Family Offices, and Crypto Treasuries, crafting targeted communication strategies that enhance investment prospects.
* Manage the marketing budget astutely, directing resources for the best returns and providing performance insights to stakeholders.
* Inspire innovation within the team, keeping abreast of industry movements to identify and leverage marketing opportunities.
* Lead, develop, and mentor a dynamic marketing team, promoting professional growth and aligning efforts with the company's overarching objectives.
Qualifications:
* Demonstrable success in performance marketing, with a particular emphasis on fintech or the cryptocurrency domain.
* Expert analytical abilities, adept at data interpretation, spotting trends, and executing data-informed decisions.
* Proficiency across various digital marketing tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
* Exceptional leadership and interpersonal skills, with a knack for motivating teams and fostering cross-level collaboration.
* Comprehensive understanding of the cryptocurrency industry and its regulatory landscape.
* A bachelor’s degree in Marketing, Business, or a similar discipline, with an MBA or equivalent post-graduate qualification viewed favourably.
Please apply now with your latest CV to