Job Title: Marketing Manager
Salary: Negotiable
Location: Manchester, office based
Reporting into: Operations Director
About the Team:
CBTax is a fast-growing and dynamic tax consultancy dedicated to delivering innovative solutions across various sectors. Our marketing team plays a crucial role in strengthening our brand, driving engagement, and supporting business development efforts. This is an opportunity to shape and execute strategic marketing initiatives, contributing to the firm’s long-term success.
About the Role:
We are seeking a proactive Marketing Manager to lead our marketing function, enhancing brand visibility, driving engagement, and supporting business growth through strategic marketing campaigns. The successful candidate will develop and implement marketing strategies that align with our commercial objectives, working closely with key internal stakeholders to elevate CBTax’s market presence.
In this Role, You'll:
* Develop and implement comprehensive marketing strategies that align with business objectives.
* Plan and execute an annual marketing calendar, ensuring publication opportunities are maximised.
* Lead the creation and delivery of thought leadership content across tax, tax resolution, and technical teams.
* Enhance brand visibility through strategic social media engagement and website optimisation.
* Oversee and evolve the company’s web presence, ensuring it effectively showcases company events, publications, and marketing collateral.
* Analyse data to refine marketing strategies, identifying new markets and customer needs.
* Conduct market research and competitor analysis to position CBTax as a preferred provider across key sectors.
* Collaborate with the Commercial Director to develop marketing collateral supporting business development efforts.
* Design and execute sales campaigns to generate qualified leads for the sales and delivery teams.
* Assist in the development of strategic partnerships that enhance market reach and credibility.
* Capture key insights from campaigns, analyse performance metrics, and implement best practices for continuous improvement.
* Stay up to date with industry trends and market developments, working closely with the Operations Director to identify growth opportunities.
* Manage and oversee external events, promotional activities, and industry award applications to strengthen brand reputation.
* Own and manage in-house photography & videography efforts to eliminate reliance on external resources.
We're Seeking Someone with Experience Including:
* Strong experience in Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro).
* Hands-on experience with content creation, digital marketing, and social media strategy.
* Expertise in SEO, PPC, and website management (Webflow).
* Strong analytical skills to measure marketing effectiveness and optimise campaigns.
* Experience in B2B marketing, thought leadership, and lead generation strategies.
* Background in managing events, sponsorships, and PR initiatives.
* Experience in photography and visual content creation is highly preferred.
* Excellent communication, storytelling, and project management skills.
You Might Thrive in this Role if You:
* Are a strategic marketer with the ability to translate business goals into marketing actions.
* Have a strong creative mindset with attention to brand consistency and detail.
* Enjoy working in a fast-paced, growth-driven environment with evolving priorities.
* Are confident in analysing data and making evidence-based marketing decisions.
* Take ownership of projects and drive results with minimal supervision.
Compensation, Benefits, and Perks:
* Uncapped commission structure with high earning potential.
* Performance-based bonuses for top performers.
* 5% employer pension contribution.
* Bupa private healthcare.
* Electric Car Scheme & Cycle to Work Scheme.
* Tech Scheme – Stay ahead with the latest technology.
* Flexible benefits to tailor perks to your lifestyle.
About CBTax:
CBTax is an award-winning tax consultancy specialising in R&D claims and other tax-saving initiatives. As the fastest-growing tax consultancy in the UK, we aim to become the leading R&D practice across the UK and Ireland. With multiple accolades, including Business of the Year 2021 and Fast Track Firm of the Year 2022, we continue to grow with offices in Dublin and Manchester, complementing our Head Office in Northamptonshire.
Inclusivity Statement:
We welcome applications from people of all backgrounds. If you have a disability, let us know how we can accommodate you during the recruitment process.
#J-18808-Ljbffr