SEO Executive
Salary: Competitive
We are looking for a results-focused, enthusiastic and forward-thinking SEO Executive to join the central marketing team at The Citation Group.
With experience in managing content, keyword strategies and technical optimisation, you will know the levers to pull to increase rankings on all major search networks, have experience of managing search engine optimisation campaigns either in-house or with an agency, and a proven record in maximising and demonstrating return on investment.
The role will require determination and an ability to organise and deliver a schedule to promote products and services across our portfolio of UK businesses/websites.
You will demonstrate excellent technical and communication skills, while helping to develop and manage a strategy that supports organisational goals around brand awareness, traffic growth and customer acquisition.
This is a great opportunity to apply your expertise and add value to our fast-growing business, and work across multiple channels and brands as part of our expanding marketing team.
The Role
* Collaborate with our third-party agency and in-house digital and content teams, to drive leads, revenue, authority and visibility growth
* Optimise copy and landing pages for search engine optimisation
* Perform ongoing keyword discovery, expansion and optimisation
* Research and implement search engine optimisation recommendations
* Research and analyse competitor activity
* Execute tests, collect and analyse data, identify trends and insights
* Track, report and analyse website data
* Work with the in-house development, content and design teams to ensure SEO best practices are properly implemented across our web estate
* Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
* Develop an understanding of how the functions of the role interlink throughout the business and impact on others.
The Person
* Solid knowledge of SEO, search engines and website analytics tools
* Understanding of web design, link building and site structure
* Strong analytical skills and data-driven thinking
* Experience of producing reports and analysing data within GA4
* Ability to manage stakeholders and peers from briefing through to delivery and reporting
* Have a data-led and customer-centric view of content that will translate into site visits and conversions
* Stay on top of industry trends to make sure your ideas are fresh and relevant
* Proactively push your hypotheses forward so ideas become reality
* Feel comfortable approaching and engaging with brand owners, developers, content producers and agencies
* Be a strong planner and organiser to ensure work is completed within deadlines and to the highest standard
Here’s a taste of the perks we roll out for our extraordinary team members:
25 Days of Holiday: We’re talking sun-soaked beaches, snow-capped mountains, or simply your favourite cozy spot at home. Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
Birthday Bliss: Your birthday isn’t just another day on the calendar; it’s YOUR day! Enjoy it in style with a day off, because at Citation, we believe in celebrating YOU.
Post-Wedding Bliss: Newlyweds, we’ve got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
Growing Families: We’re all about supporting our Citation family, and that includes expectant parents. Vouchers and special perks await to celebrate the newest addition to your family.
Healthcare cash plan: Your well-being is our priority. That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.