Location
Cheltenham, UK
Type
Full-Time, Permanent
Welcome to Motel
Our story began during a road trip in the 1990s, where our founders, Will and Andy, travelled across America collecting vintage items while living out of motels. They started purchasing vintage clothing in the USA and selling it wholesale, which eventually led to the creation of stores. From there, they began designing reworked vintage pieces, and thus, Motel was born.
Over 30 years and a team of 200+ people later, every piece of clothing we make is created with the same spirit of fun, freedom and adventure as the road trip that first defined the brand. We’re still ambitious and independent, but now we’re a global team - we work from an operational base in Worcester, a design studio in London and a creative studio in Bali.
The role
We are seeking a dynamic and strategic Influencer Relationship Manager to join our team! This role is pivotal in driving our influencer marketing initiatives, ensuring seamless collaboration, and maximising the impact of our campaigns as well as managing our amazing team of Influencers Outreach Assistants and building meaningful relationships.
Main tasks & responsibilities
* Managing the team to ensure the day to day KPI’s are hit and reporting is accurately presented and feedback to the board.
* Proactively identify and evaluate potential influencers and content creators whose values align with our brand.
* Develop and maintain a robust network of influencers across various platforms.
* Initiate and negotiate influencer partnerships, ensuring mutually beneficial terms and deliverables.
* Collaborate with legal and finance teams to draft and finalize contracts.
* Cultivate strong, authentic relationships with influencers to foster long-term partnerships.
* Serve as the main point of contact, addressing queries, concerns, and facilitating communication between influencers and internal teams.
* Collaborate with the marketing team to integrate influencers into marketing campaigns seamlessly.
* Provide influencers with creative direction and support to align their content with brand messaging.
* Monitor and evaluate the performance of influencer campaigns, providing regular reports and insights.
* Use data to optimize influencer selection, content strategies, and overall campaign effectiveness.
* Ensure influencers adhere to brand guidelines and FTC regulations.
Conduct regular audits to ensure content aligns with brand values and messaging.
* Stay informed about industry trends, emerging platforms, and changes in influencer marketing landscape.
* Share insights with the team to adapt strategies accordingly.
About you
* Bachelor’s degree in Marketing, Communications, Business, or a related field.
* Proven experience in influencer relationship management or a related role.
* Strong negotiation and communication skills.
* In-depth knowledge of social media platforms and influencer marketing trends.
* Ability to work collaboratively in a fast-paced environment.
* Familiarity with influencer marketing tools and platforms.
What's in it for you?
* Competitive salary in line with industry benchmarking
* 3% pension contributions from Motel; dependant on 5% pension contributions from yourself
* 25 days annual leave; with additional days for long service
* Birthday day off post probation
* Team socials and meetups
* Monthly well-being activities to support healthy wellbeing
* Tailored progression pathways
* A thorough health support service
* Access to professional support & mentoring
* Bonus Scheme for all employees, paid out twice a year
* Motel discount
* Motel is a growth mentality company
* Option to work from home 2 days a week post probation
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