Sales Manager, Apprentify Location: Wilmslow, UK Salary: Negotiable, Dependent on Experience About Apprentify: At Apprentify, we pride ourselves on offering a unique approach to finding, recruiting, and training the best digital and technical apprentices. As an Ofsted Outstanding provider, we are committed to developing talent and delivering top-notch apprenticeship programmes across England. Role Overview: This role involves managing a team of highly energised and productive SDRs (Sales Development Representatives) to consistently deliver a high volume of quality new business meetings. Who is Right for the Role: Experienced Sales Leaders: Individuals with a passion for people development and driving growth. Aspiring Managers: Experienced SDRs, BDEs (Business Development Executives), or BDMs (Business Development Managers) looking to break into management or lead a team. Diverse Backgrounds: We are open to candidates from a range of backgrounds who bring unique perspectives and skills to the table. Key Tasks and Responsibilities: Team Management: Accountable for the performance and results of the SDR team. KPI Monitoring: Track and report on key performance indicators. Meetings and 1-1s: Conduct regular team meetings and one-on-ones to promote success and address underperformance. Motivation: Energise the team to ensure consistent activity. Training Support: Assist the internal trainer in embedding sales skills and identifying skill gaps. Employee Lifecycle Management: Handle induction, probation, performance management, CPD, etc., for direct reports. Sales Skills Demonstration: Exhibit excellent sales skills relevant to an SDR role to maintain credibility as a leader. CRM Management: Ensure accurate CRM records are maintained by direct reports. Sales Tools Utilisation: Demonstrate and monitor the use of internal sales tools to improve performance. Recruitment Support: Assist in the recruitment and selection of SDRs as needed. KPIs: Effective management of each SDR's probation. Achievement of SDR team targets (meetings booked, meetings attended, deals achieved). Promotion eligibility for SDRs within 2 years of start date. Demonstration of company values. Criteria: At least two years of line management experience. Proven success in a junior/intermediate sales role. Experience in a commission-driven role (desirable). Experience in a commercial education setting (desirable). Thorough understanding of the sales cycle and key sales skills. Knowledge of good performance management practices. Proficiency in using a CRM. IT-literate with the ability to produce high-standard reports and presentations. Strong line management skills. Effective communication with both junior and senior colleagues. Ability to manage individual and team performance effectively. Strong planning and prioritisation skills. Commercially-minded and professional. Collaborative approach with a focus on outcomes. Integrity and a problem-solving mindset with curiosity. Benefits & Package: 25 days holiday Bank Holidays and your birthday off. Pension. Private medical insurance. Excellent working location in central Wilmslow.