Graphic Designer Job Profile
Graphic designers create eye-catching visuals for print and digital channels to communicate an organisation's message or brand.
As a graphic designer, you'll use your design skills in areas such as colour, composition, layout and typography to work on a variety of products and activities. These can include:
* websites, apps and social media channels
* adverts
* books, reports and magazines
* posters, flyers, banners and programmes
* billboards
* exhibitions and displays
* corporate communications, campaigns and identity, i.e. giving organisations a visual brand.
After agreeing a brief with the client, creative director or account manager you'll develop appropriate creative ideas and concepts that meet the client's objectives.
The work demands creative flair, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines.
Responsibilities
As a graphic designer you'll need to:
* meet clients or account managers to discuss the business objectives and requirements of the job
* estimate the time required to complete a job and provide quotes for clients
* develop and pitch design briefs that suit the client's purpose
* think creatively to produce new ideas and concepts and develop interactive design
* find innovative ways to redefine a design brief within time and cost constraints
* present finalised ideas and concepts to clients or account managers
* work with a range of media, including computer-aided design (CAD), and keep up to date with emerging technologies
* proofread to produce accurate and high-quality work
* demonstrate illustrative skills with rough sketches and work on layouts ready for print
* commission illustrators and photographers
* work as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers, and advertising and marketing specialists.
Working Hours
Working hours are typically 37 to 40 hours a week, with some flexibility around start and finish times. It's likely that you'll have to work extra hours when deadlines are approaching.
Part-time work opportunities exist but may be hard to find. You'll need several years' experience and a network of professional contacts to become self-employed.
Qualifications
Relevant subjects for graphic design work include those that involve visual arts. In particular, a degree, foundation degree or HND in the following subjects may increase your chances:
* art and design
* fine art
* graphic design
* illustration
* photography
* visual communication.
It's vital to build up a strong portfolio of work alongside your degree to show to potential employers. This will add value to your qualifications and highlight your talent and passion for the career.
You should also have a strong knowledge of relevant Adobe Creative Cloud design software, such as Adobe Illustrator, InDesign, Photoshop and After Effects, especially if these weren't covered within your degree.
You may be able to get a job without a degree or HND if you have a strong enough portfolio of work. However, progress without some kind of formal training can be difficult.
Skills
In addition to technical and design skills, you'll need:
* passion and enthusiasm for design with a creative flair
* a flexible approach when working in a team
* effective networking skills to build contacts
* the ability to create and manage good working relationships with colleagues and clients
* excellent communication skills to interpret and negotiate briefs with clients
* good presentation skills and the confidence to explain and sell ideas to clients and colleagues
* time management and organisational skills
* accuracy and attention to detail when finalising designs
* good general IT skills, particularly MS Office (PowerPoint, Outlook, Word, Excel)
* a willingness to accept feedback and suggestions for improvements
* project management skills to work on several projects at the same time
* self-motivation and the determination to undertake further training and develop your career as a graphic designer.
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