SEO Manager, Commercial Location: MailOnline Headquarters – London Position: Permanent Job Description MailOnline is looking for a talented SEO manager to join the team in London. Suitable candidates will have a strong background in commercially-focused search engine optimisation and experience of working in a newsroom environment. In conjunction with the SEO and Commerce Editorial teams, you will be responsible for implementing editorially focused, commerce-driven initiatives that support the growth of MailOnline’s digital offering. Working closely with the Commerce Editorial teams, you will lead implementation of a best-in-class SEO strategy for peak trading periods, including Black Friday and Amazon Prime Day, designed to drive traffic, up rankings and increase revenue. As well as helping to launch expansion into new content categories. The ideal candidate will be a confident self-starter and multi-tasker with excellent organisational skills. You will be responsible for collaborating with teams across all areas of the business to maximise commercial opportunities that compliment and enhance the Daily Mail brand. Responsibilities Work alongside editorial to integrate our best-in-class commercially-focused SEO strategy Make recommendations on SEO best practices and optimise stories with a commercial lens Monitor website traffic and engagement metrics to identify emerging trends Collaborate with internal teams, including editorial, SEO and commercial to maximise commercial opportunities Turn around compelling, commercially relevant copy in a timely manner to maximise traffic potential Responsible for pre and post publishing commercial SEO optimisations Help coordinate content plans for major sales events like Black Friday, Christmas, Amazon Prime Day etc and provide post-event performance insights Track and analyse campaign performance, adjusting strategies as necessary to achieve campaign goals Undertake keyword research and apply a data-driven approach to identify new content opportunities and put plans into action Report to the Global Head of SEO Requirements Excellent communication skills Excellent writing skills and digital journalism experience Strong understanding of search engine algorithms, keyword research, and on-page/off-page optimisation techniques. Familiarity with a range of SEO tools (eg SEMRush, Google Trends, Google Search Console) Sound understanding of Google Discover, Google News, organic search and Top Stories Strong analytical and problem-solving skills, with the ability to identify areas for improvement and implement effective solutions Ability to manage multiple projects and deadlines in a fast-paced, deadline-driven environment E-commerce or affiliate marketing experience is essential - experience working over key sales periods such as Black Friday and Amazon Prime Day is preferred Bachelor’s degree in marketing, communications, or a related field The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential. Competitive salary and staff benefits including annual travel season ticket loans, company cab service, private healthcare, and many more. Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the team. Any applications received without a CV will not be considered. About dmg::media dmg media’s brands deliver highly engaging, trusted content to millions of loyal customers around the globe, 24-hours a day, seven days a week. The Mail brand reaches one in two Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. Together, Daily Mail, The Mail on Sunday, MailOnline, Mail, Metro, Metro.co.uk, i and inews.co.uk reach more than 10.1m people daily in the UK. Globally, dmg media’s brands reach 190M unique browsers every month across its domains and apps. Our newsbrands maintain an unwavering commitment to uncovering the stories that matter most to our readers, ensuring that we remain experts at delivering relevant and insightful content. In October, the Mail became the largest news publisher on TikTok with over 7- million followers. PAMCo H2 2023 GA 2023 September Our Commitment We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (which includes colour, nationality and ethnic or national origins), religion or belief, sex or sexual orientation. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.