Assistant Brand Manager - Instants Brand
Job Description
The Assistant Brand Manager for Indulgent Instants is a key role on our highest profile Instant brands as part of our UK-wide Marketing team, working closely with the Brand team on key initiatives for growth.
You will be responsible for executing brand plans for indulgent instants, both ATL & BTL activations, delivering exciting innovation and renovation projects, supporting in-store activations, as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.
Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix.
Responsibilities
* With support from the Category Manager & Category Lead, play a key role in developing and executing Indulgent Instants activations - ATL & BTL across TV, social, digital & shopper touchpoints.
* Be a champion for your brand and category, working closely with local and global stakeholders.
* Support the Brand Manager(s)/Category Manager on range/portfolio management, including management of innovation & renovation projects, packaging, artwork, activation and execution in store through powerful sell-in and launch plans.
* Responsible for brand and portfolio performance tracking and analysis, supporting the wider sales & marketing team to drive growth against budget targets.
* Compile market & competitor reviews to feed into plans.
* Support Instant team members on ad hoc initiatives as required.
Qualifications
Must have:
* Previous Marketing experience in brand management, preferably FMCG.
* Strong data analysis and interpretation skills, turning insights into actions.
* Experience developing & executing digital & shopper communications across social media, websites, digital and shopper touchpoints is highly desired.
* Excellent communication skills with a track record of building strong relationships/collaboration.
* An entrepreneurial, self-starter mindset (we are a “start-up” business).
* A “can do” attitude.
Nice to have:
* Assistant Brand Manager FMCG with 1-2 years experience.
Education:
* Educated to degree level – Marketing/Business/Management highly desirable.
Additional Information
#li-hybrid
Company Description
It’s amazing what can happen over a cup of coffee! Providing both a functional and emotional benefit, coffee plays an important role in the lives of consumers with more cups of coffee consumed each year than tea; this is a truly fascinating category to work in.
What better place to build your career than the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second?
In the UK, our mission is simple: become the most chosen coffee company, providing a coffee for every cup. As a very strong Number 2 player within the Instants category, our Kenco, L’OR and Douwe Egberts brands are going from strength to strength. We have exciting plans to accelerate growth further, and we now have an exciting new role in our team.
We are looking for the next ABM to join us on our growth mission; passionate, analytical, creative, and entrepreneurial. If you are looking to build your career in an exciting, dynamic environment, come & join us. Reporting directly to the Instants Marketing Lead, we will support your development at a fast pace.
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