This is a 12 month maternity cover contract. Purpose of the Job: As Digital Marketing Manager – Web Content, you will be responsible for leading the day-to-day operation & delivery of our Web & Search strategy, managing the wider website team to deliver on all aspects of website content management & data-driven Search Marketing strategy. You will work with the wider Digital team on best-practices for the execution of cross-channel marketing initiatives through these channels & optimising the associated online guest journey. Duties & Responsibilities: Search Agency Collaboration : Lead the SEO aspect of the search agency scope, collaborating to utilise their expertise & resource in conjunction with the capability and resource of the internal web team to drive an optimal web content approach. Web Content Plan Ownership : Lead responsibility for web content production, working alongside the paid media team to drive both organic & paid web acquisition. Online Guest Journey: Working across entire Stonegate website estate, drive a frictionless journey for the guest at all web touchpoints. Web Measurement & Reporting : Own the protocols for measuring success of key website metrics, define measurement framework & ensure reporting is supporting us to keep the business informed on performance. Local SEO: Overall management of content for Google Business Profiles & equivalent local SEO opportunities, across both the managed and operator estate. Work with agency on action plan to develop visibility. Team Management: Management of 5x Digital Content Executives within Website Team. Raise the floor & Raise the Ceiling for Digital : Manage ongoing training plan for the web team including self-driven learning. Budget & Resource Management : Responsible for web team budgets & management of SEO resource with agency. Requirement to raise & manage PO’s where appropriate. Skills, Experience & Qualifications: Previous experience in managing digital marketing channels. Website CMS experience is essential. Previous people management experience is essential. Understanding of Digital Marketing principles & a data-driven approach at all times – experience of Web Analytics, Search Console etc. is preferred. Proven Search Marketing experience is desirable, preferably both organic/SEO & paid/SEA. High level of organisational skills and ability to multitask & triage requests from multiple stakeholders. Manages own time effectively. A wide understanding of the digital marketing industry & the need to be data-driven, measurable & objective in everything we do. The ability to translate Digital metrics into meaningful outcomes & insight for the wider business & with commercial objectives in mind. A clear view of where & when respective metrics & KPIs are relevant. Strong written communication & presentation skills A confident, collaborative approach, with no fear of challenging the status quo. What's in it for you? 25 days annual leave Annual Leave Purchase Scheme Pension Vitality Healthcare Opt in dental insurance programme Annual bonus scheme The Stonegate discount card offering discounts across our managed estate Online benefits portal offering discounts across the High Street and other retailers At Stonegate Group, we're proud to be the biggest operator of pubs, bars, and late-night venues in the United Kingdom. Our leading brands are diverse and well-known, including names like Slug & Lettuce, Be At One and Popworld. Find out more about a career with Stonegate Group at www.stonegatecareers.co.uk. If you have a disability as outlined by the Equality Act 2010 and require reasonable adjustments to be made during the recruitment process, please let us know in advance so that any support, aids or adaptations can be put in place to assist you. Please contact hrsupportstonegategroup.co.uk LI-LB1