About The Role
Job Title: Search Engine Optimisation (SEO) Specialist
Location: Hybrid (with 2 days in phs Caerphilly office)
Reports To: Head of Marketing and Digital
Job Summary:
phs Group is seeking a skilled Search Engine Optimisation (SEO) Specialist to enhance our online presence and drive organic traffic to our digital platforms. The ideal candidate will have a strong understanding of SEO strategies, keyword research, and on-page and off-page optimisation techniques within a business-to-business (B2B) environment. This role will focus on improving search engine rankings, increasing visibility, and delivering measurable improvements in organic performance and return on investment (ROI).
The SEO Specialist will collaborate beyond Marketing, working closely with Sales, IT, and external partners to ensure SEO initiatives align with commercial goals, digital transformation, and customer engagement strategies. Additionally, this role will manage an SEO agency, setting clear KPIs, carrying out periodic performance reviews, and ensuring accountability for achieving high-quality link-building, content optimisation, and search performance improvements.
Key Responsibilities:
SEO Strategy and Execution:
1. Develop and execute comprehensive SEO strategies, aligning with overall marketing objectives.
2. Conduct thorough keyword resea...