Job Title: Go To Market Marketing Specialist
Location: Telford Office - 3:2 hybrid working
Job Type: Full Time
Reporting To: Marketing Manager
Role Overview
We are seeking a proactive and organised Go-To-Market (GTM) Marketing Specialist to support the delivery of marketing campaigns across the UK and wider European markets. This position is part of a centralised UK-based marketing team that supports both the UK direct business and other regional markets, operating as part of a broader shared services model.
The GTM Specialist will work closely with the Digital Hub and regional marketing teams to ensure all marketing initiatives are aligned and delivered in a timely and impactful manner. This is a hands-on role suited to a full-stack marketer — someone who brings structure and data-driven thinking to campaign planning, contributes to content development, and supports the delivery of assets beyond pure coordination.
The GTM Specialist will play a key role in shaping campaign briefs, developing messaging, producing content, and supporting offline and traditional marketing activity as part of end-to-end campaign delivery.
Key Responsibilities:
1. Campaign Delivery & Go-to-Market Activities: Lead the delivery of marketing campaigns and go-to-market activities across multiple channels (social media, email, events, internal communications, etc.).
2. Campaign Brief Coordination: Coordinate campaign briefs for both UK and regional activity, ensuring inputs are gathered, stakeholders are aligned, and requirements are clear for the execution team.
3. Campaign Planning: Maintain campaign calendars and coordinate planning cycles in collaboration with commercial, product, and regional teams.
4. Asset Creation Support: Collaborate with the Digital Hub and graphic designer to support the creation of assets and campaign rollouts.
5. Regional Market Liaison: Liaise with regional markets to gather local insights, adapt messaging, and ensure campaign relevance.
6. Performance Monitoring & Reporting: Monitor campaign performance across regional markets, support reporting needs, and surface insights for continuous improvement.
7. Creation of Scalable Campaign Materials: Coordinate scalable campaign materials such as sales enablement assets, battle cards, product one-pagers, and regional campaign toolkits.
8. Content Development: Ability to write and edit on-brand content for a range of channels including social media, email campaigns, blogs, internal communications, and landing pages when needed.
9. Vendor & External Relationship Management: Support relationships with external vendors, publishers, or event coordinators as needed for campaign execution.
10. Compliance & Brand Standards: Ensure all activity aligns with brand standards, governance processes, and compliance (e.g. GDPR) according to the regions.
Required Qualifications:
1. 2 years of experience in campaign delivery, marketing execution, or content coordination, ideally within a multi-market or centralised function.
2. Experience managing marketing campaigns from planning through to launch and reporting.
3. Familiarity with marketing automation & project management tools (e.g. HubSpot, CMS platforms, Monday.com, Scribe and Binder, etc.).
4. Strong organisational skills, attention to detail, and ability to manage multiple projects simultaneously.
5. Excellent written and verbal communication skills.
6. Comfortable working cross-functionally with product, sales, digital teams, and regional marketing stakeholders.
7. Understanding of brand consistency, tone of voice, and content quality governance.
Desirable Qualifications:
1. Experience in Account-Based Marketing and/or B2B marketing.
2. Experience supporting or coordinating events, media placements, or supplier-led campaigns.
3. Basic familiarity with data protection regulations (e.g., GDPR).
4. Exposure to performance reporting tools (e.g., Google Analytics, HubSpot dashboards, or similar) and using insights to inform marketing activity.
What's in it for me?
1. 23 days holiday (more for long service) plus an extra day off for your Birthday.
2. Enhanced maternity, paternity and adoption pay.
3. Holiday purchase scheme.
4. Company Pension.
5. Healthcare scheme and life cover.
6. Amazing Savings with Perkbox - access to hundreds of discounts.
7. The ability to develop and progress your career.
8. Strong social ethos.
9. Be part of a high growth and very exciting European wide group, that prides itself on innovation, collaboration and strong customer focus.
#J-18808-Ljbffr