Job Description:
What you’ll do
As PPC Advertising Coordinator, you will be an SEM/SEA/SEO expert supporting across our search advertising, eCommerce / performance marketing, and PPC campaigns. Your role will involve building, optimising, and reporting on retail media PPC campaigns, Google Ads campaigns, as well as supporting other digital advertising and PPC initiatives across our eCommerce channels to build brand awareness and increase sales revenue.
The PPC Coordinator, Amazon EMEA will be passionate about all things digital; eager to learn, inspiring, and demonstrate the willingness to go the extra mile to get things done. This role is a key pillar of our eCommerce team; you will collaborate with various functions and disciplines on a regional and global level.
How you’ll do it
* Build, optimise and report on ads campaigns via PPC advertising across a range of eCommerce platforms to meet and exceed eCommerce sales objectives.
* Support DTC performance marketing, to build PPC campaigns for DTC traffic and sales objectives.
* Build, optimise and report on brand campaigns in line with the marketing calendar using a range of performance marketing, DSP and programmatic platforms (e.g. Google, YouTube, Meta, TikTok, Yahoo DSP etc).
* Perform ongoing keyword and competitor research, execute tests, analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns.
* Work with content teams to provide search and keyword insights to improve organic SEO.
* Utilise our stack of advertising tools such as Stackline for automation, Helium 10 and SEM Rush for research, Amazon Advertising / Vendor Central / Google Analytics for tracking.
* Continually look for how technology and AI can make processes and workflows more efficient.
* Provide support, advice and training to partners across the business on digital advertising, PPC strategies, and retail media execution.
* Collaborate with other members of the eCommerce and Marketing teams when planning product and brand campaigns.
* Report on weekly and monthly KPIs showing tasks completed and proactive next steps taken to show progress achieved.
* Proactively support the PPC Manager for eCommerce EMEA to ensure best practices and information are shared to maximise results and overachieve goals.
* Be part of a positive and collaborative high-performance culture, encouraging teamwork, innovation, and professional growth.
* Understand, communicate, and always uphold Belkin’s company values.
What you’ll need
* Knowledge of performance marketing including conversion, attribution, and online customer acquisition.
* Experience with analytics tools (e.g. Amazon Vendor/Seller Central, Google Analytics, Stackline, SEMrush, PowerBI), and a power-user of Excel.
* Experience with A/B and multivariate experiments.
* Up to date with the latest trends and best practices in digital marketing and eCommerce.
* Well organised and detail-oriented, able to meet deadlines with excellent time management skills.
* Strong verbal and written communication skills.
* Interest in the tech and consumer electronics industry.
* Ability to travel locally and internationally (when required).
* Fluent in French, Spanish, Italian in addition to English is a benefit, with German being highly desirable.
What you’ve done
Experience should include:
* 1 – 2 years’ experience managing PPC / search / programmatic advertising campaigns across Amazon Advertising, Amazon DSP, Google Ads, Criteo, Citrus Ads or similar within a brand, or agency environment.
* Proven track record of driving revenue growth and managing e-commerce platforms.
What you’re getting into
We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal.
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.
All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE.
Location: Kings Langley
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