Job Description
Job Title: Product Marketing Manager, Ads
Client Location: Central London - Hybrid (3 days on-site)
Starting: Nov/Dec 2024
Salary/Pay Rate: £74.000 per annum, pro rata (PAYE)
Hours: Full-time
Duration: 10/11 months
Join our client, a global tech leader and make an impact!
Are you a driven Product Marketing Manager ready to elevate our advertising solutions? This is your chance to join a fast-paced team focused on shaping product narratives, optimizing go-to-market strategies, and driving user engagement. If you’re passionate about Ads, have a knack for market insights, and thrive in cross-functional environments, read on!
This is a 10/11-month contract, offering up to £74.000 per annum, pro rata (PAYE).
Role Overview
As the Product Marketing Manager for Ads, you will:
* Lead Product Marketing Projects: Deliver integrated, impactful project components with autonomy, contributing to overarching product marketing strategies.
* Generate Market & User Insights: Scope and conduct user research, provide insights for leadership, and collaborate with cross-functional partners (Product, Sales) to align strategies.
* Optimize User Experience: Evaluate and improve product features to better meet user needs, increase adoption, and enhance overall user engagement.
* Go-to-Market Strategy & Execution: Develop and execute go-to-market plans and messaging for new and enhanced ad features, working closely with diverse teams.
* Campaign & Program Management: Oversee mid- to large-scale campaigns, monitor key metrics, and evaluate performance for ongoing optimization.
* Build Cross-functional Influence: Proactively engage with internal teams and partners to ensure seamless project integration and goal alignment.
Responsibilities
* Develop Product Marketing Content: Ensure alignment with product strategy, iterate on content, and collaborate with production teams.
* Brand Strategy Development: Create value propositions, positioning, and messaging that resonate with target audiences.
* Generate & Apply User Insights: Partner with research teams to gather actionable insights for content and product development.
* Promote Inclusion & Team Growth: Foster an inclusive team culture, mentor junior members, and support diversity initiatives.
Qualifications
* Brand & Campaign Management: Extensive knowledge in managing brand positioning, campaign lifecycles, and achieving high-impact execution.
* Data-Driven Decision Making: Demonstrated ability to analyze and leverage data for business insights and strategy adjustments.
* Client & Stakeholder Engagement: Exceptional skills in client management, problem-solving, and cross-functional collaboration.
* Storytelling: Ability to influence through data-driven storytelling, driving empathy and buy-in among key stakeholders.
* Industry & Product Knowledge: Deep understanding of digital advertising, user behavior, and industry trends.
Why Join Us?
* Impactful Work with global reach.
* Collaborative Culture that values innovation and growth.
* Professional Development in a diverse, inclusive environment.
If you’re ready to drive the future of advertising with us, apply today to be our Product Marketing Manager for Ads!
Client Description:
Our Client is a multinational technology company, specialising in Internet-related services and products; including online advertising technologies, search engine, cloud computing, software, and hardware. The atmosphere is relaxed with a diverse and innovative culture. Opportunities for growth and progression and networking with like-minded people across the business and beyond.
Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.