Specialist - Paid Search £40,000 - £45,000 Permanent Near Epsom, Surrey (location is most easily reached by own transport) Hybrid working (3 days a week in the office) ASAP start Generous benefits package (Performance related bonus, Pension, access to their car scheme, Birthday voucher, Workplace Nursery Benefit & Cycle Scheme, holiday purchase scheme, discounted onsite gym membership, subsidised Café and Canteen, 25 days holiday all bank holidays) TLP have been working with Toyota (GB) PLC for over 25 years and are a trusted partner. This role will be employed by TLP (secondment to Toyota (GB) PLC) We are looking for a Search Specialist to join the Marketing Communications team. The team are responsible for communicating Toyota GB propositions to consumers supporting a number of business areas including new and used vehicle sales, aftersales and mobility services. The Team manages the long-term brand impacts plus short and medium-term sales activations. Key responsibilities: Act as a Search Specialist for Toyota and Lexus and stay up to date and informed on changes to the search landscape and opportunities. Understand and stay up to date with consumer behaviour that may impact on Search behaviour in the key areas of Toyota’s operations and purchase journeys. Take ownership for the delivery and day-to-day management of implementing and developing the Toyota Search Strategy: Paid Search - management of all media agency activity on Paid Search, briefing, reporting and alignment with internal stakeholders. SEO - Aligning closely with Toyota website teams to support on SEO considerations within the search space Act as primary contact for all search related questions and requests across Toyota working with stakeholders from across the business. Manage key search partner relationships so Toyota are eligible for on-going tests/betas and aware of shifts in the landscape Make recommendations to Brand Manager for adjustments to plans and prioritisation, and ensure you work closely as a Performance Marketing team to deliver against business objectives. Budget management: Support with management of a multi-million pound Search budget ensuring maximum value is derived, completing financial reconciliations and transfers, making recommendations for any redistribution or re-prioritisations and supporting budget planning. Essential 3-5 years’ experience in Paid Search & SEO, including hands on experience managing significant Paid Search activity Previous marketing communications experience Media agency management Understanding of consumer behaviours in search Google Ads accreditation and other platform certification Desirable Understanding of retailer and Toyota relationship dynamics or similar franchise dynamics