Senior Digital Analyst
Edinburgh – Hybrid
Forward Role are excited to be working with a innovative financial services business, who are expanding their dynamic digital function and looking for their newest Digital Analytics superstar.
As the Senior Digital Analyst, you will collaborate with a talented group of analysts, and other stakeholders to uncover insights that drive innovation and deliver meaningful results for customers and the business alike.
This is your opportunity to join a well-established business at an exciting time, where you can really put your stamp on something and make an impact. You will be working within a high-performing team, in an inclusive and supportive environment with access to various training and development opportunities.
Role & Responsibilities as a Senior Digital Analyst
* Utilising digital data you will Investigate and analyse website traffic, conversion metrics and customer behavioural data to provide actionable recommendations and driving digital optimisation, and improving the user experience.
* Build impactful dashboards and regular reports to highlight trends and inform decision-making. Leverage data visualisation tools to make complex data accessible to all stakeholders.
* Lead on experimentation and testing programmes (A/B Testing and MVT) to identify and implement opportunities for improved user experiences and higher conversion rates
* Partner with teams across marketing, product, and technology to ensure analytics align with broader business goals, effectively communicating insights to non-technical audiences.
Skills & Experience:
* Experience in a Digital Analytics role, working with on-site and customer data
* Advanced user of Adobe Analytics or GA4, ideally with Tag Management knowledge
* A good understanding of A/B testing would be desirable, but not essential
* Excellent communication, presenting insights to diverse audiences (technical/non-technical) in easily digestible way.
* Passionate about the customer and delivering seamless digital experiences.
* Ability to thrive in a fast-paced environment, prioritising tasks that drive maximum impact.
* Basic coding experience with HTML, CSS and JavaScript is desirable, but not essential.