Job Description
We are working with a client, who specialise in the Motor world, across multiple functions. They are looking for a particular individual who can shape, manage, deliver and own the entire CRM function for the business.
* Develop, articulate and execute a CRM strategy to nurture prospects, increasing conversion rates for new acquisition and retention.
* Manage the CRM team which is currently one other person but could grow under your direction, fostering a culture of collaboration, innovation, and excellence.
* Collaborate with different teams on ideation, content, asset requirements and the successfully launch of campaigns.
* Analysis and reporting of all CRM activities, with a focus on targets that ladder up to the business goals.
* Understand the value of increasing LCV and develop a strategy to support this growth.
* Own and manage all CRM channels, activating and creating the right campaign plans to target audiences.
* Work alongside business stakeholders to support our omnichannel customer experience (internally and externally).
* Leverage CRM tools and data analytics to identify customer insights and enhance the customer journey.
* Stay abreast of industry trends and best practices, continuously seeking opportunities for innovation and improvement.
* Ideal, but not a must is experience with CDPs such as Segment and CRM platforms such as Mailjet and Mautic.
* Skills and Expertise must include the following:
o Proven experience in CRM channel leadership with a track record of driving growth.
o Demonstrated expertise in lifetime customer value, prospect nurturing and lead gen, along with eCommerce sales generation through CRM activities.
o Strong leadership skills with the ability to inspire and motivate a team towards achieving common goals.
o Exceptional problem-solving abilities, with a keen eye for detail and a desire to always improve what could already be great!
o Proficient in articulating requirements, especially technical or digital to enhance CRM.
o A growth mindset and a passion for innovation means you’re an ideas generator.
o Excellent communication and interpersonal skills, with the ability to build strong relationships both internally and externally.