CRM & Retention Manager
This is an office-based position in Romsey. Salary is open DOE.
An exciting senior opportunity for an experienced CRM & Retention Manager to join a leading brand and company continuing to experience rapid growth due to their quality products, creativity, innovation, and a collaborative, inclusive working environment.
Working within the Ecomm and Marketing team, you will be directly managing the full CRM Strategy and execution, delivering data-driven insights and enhancing the overall customer journey.
Key Responsibilities:
1. Leading the CRM strategy, driving improvements in customer experience, retention & lifetime value.
2. Owning the CRM technology including CRM, CDP, ESP, and Personalisation tools such as HubSpot, Klaviyo, and others.
3. Being a key stakeholder in other parts of the ecommerce tech stack including the website front end, merchandising tools, A/B testing platform, and rewards program.
4. Diving deep into data including customer behavioural data to craft personalised customer journeys across multiple channels, leveraging automation for onboarding, win-back, and various other flows.
5. Working closely with multiple teams and stakeholders, providing customer data and insights to help create amazing cross-channel campaigns and automations that drive results.
6. Continually optimising, adopting a test-and-learn approach to everything you do. Identifying problematic touchpoints where the customer journey and experience can be improved and delivering A/B testing plans to find winning formulas.
Benefits include:
1. Company pension
2. Free on-site parking
3. Generous holiday allowance
4. Annual Christmas shut down
5. Generous staff discount
6. Wellbeing focused employee assistance program
Please get in touch to hear more!
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