ABOUT THE ROLE:
The Business Development Executive is a dynamic, results-driven role focused on driving significant sales growth and developing new business opportunities across key sectors, including the NHS, Social Care, and private healthcare providers. This individual will specialise in the early stages of the sales pipeline, warming up qualified leads and building strong initial relationships. They will effectively prepare prospects for high-impact pitches by the Sales and Marketing Director, training sessions by the Clinical Lead, or product demonstrations by the Specialist Seating Assessor.
Lead Generation & Pipeline Development
• Conduct extensive market research to identify potential clients within the NHS, Social Care, and private healthcare sectors, focusing on key decision-makers such as Occupational Therapists, Physiotherapists, and Procurement Managers.
• Execute a high-volume outbound calling strategy to generate, warm up, and qualify leads, preparing them for further engagement by senior sales and clinical team members.
• Tailor outreach pitches to address each prospect's unique needs, effectively positioning solutions and value proposition.
Pipeline Handoff & Coordination
• Warm up prospects and effectively hand them off to the Sales and Marketing Director for high-level pitches, to the Clinical Lead for specialised training, or to the Specialist Seating Assessor for in-depth product demonstrations.
• Maintain clear communication and coordination with internal stakeholders, ensuring a seamless transition of leads through the pipeline and maximising the likelihood of conversion.
• Track the progress of leads and ensure timely follow-up, utilising the CRM system to document all interactions and next steps.
Relationship Building & Strategic Engagement.
• Establish and nurture strong relationships with prospective clients, focusing on building rapport and understanding their specific needs and pain points.
• Act as the first point of contact, creating a positive impression and setting the stage for deeper engagement by the sales or clinical teams.
• Collaborate closely with the Marketing department to align business development activities with ongoing campaigns, leveraging marketing content to enhance lead engagement.
Performance Monitoring & Reporting
• Maintain a well-organised and up-to-date pipeline of leads using CRM tools (e.g., HubSpot), accurately tracking all activities, follow-ups, and the status of each prospect.
• Provide regular sales reports and performance updates to the Sales and Marketing Director, including analysis of lead quality, conversion rates, and identified areas for improvement.
Use data-driven insights to refine outreach strategies and optimize the handoff process, continuously improving the effectiveness of lead generation efforts.
WHAT WE ARE LOOKING FOR FROM YOU
* Significant experience in business development or sales, ideally within the healthcare sector.
* Strong understanding of the NHS, Social Care, and other healthcare entities, with the ability to navigate complex organizational structures would be beneficial.
* Excellent telephone manner and interpersonal skills, with a natural ability to build rapport quickly and establish credibility with prospective clients.
* Exceptional closing skills, with a history of consistently exceeding sales targets.
* Proficiency in CRM software (e.g., HubSpot) and Microsoft Office Suite, with strong organisational and reporting skills.
* Highly proactive, self-motivated, and capable of working independently while collaborating effectively with cross-functional teams.
* Commercially astute, focusing on maximising lead conversion and driving revenue growth.
* Relentless approach to warming up leads and ensuring a seamless transition through the sales pipeline
WHAT IS ON OFFER
* Monday to Friday 9am to 5pm
* Competitive Salary
* Matched Pension
* 26 Days Leave (plus Public Holidays)
* Free Onsite Parking
* Access to Help @Hand 24/7 Helpline for you and your immediate Family
* Access to Simply Health
* Company Events
If you are an experienced Business Development Executive and are currently looking for a new challenge then please submit an up to date CV by using the ‘apply’ button below