SEO Specialist Reference number: JR246635 Location: Hybrid working - home and our office in Manchester Working pattern: Full Time, 37.5 Contract Type: Permanent Number of roles: 1 Grade : K4 Salary: £30,000 - £34,000 per annum We are looking for a SEO Specialist to join our team. As SEO Specialist you will support the delivery of our SEO strategy across Kaplan websites, improving visibility and driving growth across organic search and generative AI. Using tools and data, you will drive technical and on-page optimisations, report on performance and insights, and support the team in delivering our goals and objectives. This is an excellent opportunity for someone who may be currently working as a SEO Executive, who is looking to expand their skills and build their career with an industry leader. A detailed job description can be viewed here. If the link does not work for you, please copy and paste the following URL into your web browser: https://tinyurl.com/mtpyzmhc What you’ll bring to the role As an SEO Specialist, you’ll have a strong understanding of SEO and driving the performance and optimisation of SEO to drive growth. You’ll implement and deliver our SEO strategy across all of the Kaplan brands, including how to work closely with other marketing channels to deliver a multi-channel approach to deliver effective activity, campaigns and journeys that drive results. You’ll have a genuine interest in new and emerging technologies and AI and staying up to date with industry trends to help the company remain at the forefront of digital innovation. What we do Kaplan Professional is a leading provider of apprenticeships, accountancy / tax / finance & banking courses, and professional assessments. For almost 80 years, we've helped shape the development and careers of finance professionals. We are part of the Kaplan group, one of the world’s largest and most diverse education and assessment providers. We operate in over 30 countries and maintain relationships and partnerships with more than 1,000 school districts, colleges and universities, professional bodies and over 10,000 businesses. Our vast breadth and scope in terms of both capabilities and assets sets us apart. What we believe in Our goal is for Kaplan to be a great place to work where everybody can succeed, so we truly live and breathe our values: act with integrity, grow knowledge, empower & support, create opportunity, drive results together. Kaplan is a global organisation whose mission is rooted in providing equal access to education and opportunities for advancement to people of all backgrounds. We believe diversity, equity and inclusion - of culture, experiences, perspectives - are paramount to creating success and opportunity in an ever-changing world. As an educator, partner and employer, Kaplan is committed to promoting an equitable world in which diverse talent can develop, advance and thrive. To view our candidate privacy notice click here. Our Values We live, breathe and celebrate our values - they drive what we believe in, how we behave and guide us in creating a culture of success. • Act with integrity • Empower and support • Create opportunity • Grow knowledge • Drive results together What we offer As well as a competitive salary, transparent pay structures, hybrid/home working where possible, and paths for career progression, we offer a comprehensive benefits package that includes: • 28 days annual leave option to purchase more • Season ticket loan and cycle to work scheme • Big discounts on Kaplan courses for you and your family • Private medical, income protection, and life insurance • 24/7 confidential helpline providing counselling and other support services • Company pension contributions • Maternity, Adoption, Shared Parental and Paternity/Partner pay which is well above statutory levels How to apply To apply for this role please submit a CV along with a Cover Letter detailing how you meet the requirements of the role no later than 11pm on Monday 28th April 2025. Note, we recommend that you apply at the earliest as we reserve the right to close the role before the closing date if we have gathered a suitable shortlist. Application Support If you require support completing your application or wish to talk to someone about the role before applying please email the Recruitment Team kaplanstaff.recruitmentkaplan.com. Disability Confident Scheme As a Disability Confident employer, we are committed to interviewing applicants with disabilities who meet the minimum criteria for the role as found in the “What you’ll bring to the role “ section of the job description. Details of how to request your application be considered under the Disability Confident scheme will be shared with all applicants upon submission of an application. Furthermore, all applicants invited to attend interview will be given information on how to request reasonable adjustments to attend.