Defies the market position for the business,
decides what to sell, forecasts demand
anddevelops the brand image of the business;
-Determines staffing, financial, material and
other short -and long term requirements;
-Oversees staff training, rotas, and allocation
of work;
-Provides information about merchandise to
staff and customers and ensures
customercomplaints are appropriately dealt
with
-Ensures that adequate reserves of
merchandise are held and orders new stocked
as required
-Maintains financial and other shop records
and controls security arrangements for
thepremises.
-Authorises payment for supplies received and
decides on vending price and credit terms
-Examines quality of merchandise and ensures
that effective use is made of advertising and
display