Head of Consumer Activation - CDMO
A DAY IN THE LIFE
• Lead and support the roadmap and implementation of One Consumer for the group across 1P/2P data ecosystems
• Help establish UKI as a European pioneer in One Beauty ID, bridging the gap between L’Oréal 1P data and 2P retailer shopper data and 2P publishers
• Be a driving force in upskilling the organising on all topics related to consumer data & activation
• Drive 1P Data Acquisition & Activation strategy by partnering closely with Media Teams, Commercial teams, Ecommerce teams and key stakeholders in the divisions/brands to optimise and set priorities, as well as set targets
• Work in very close collaboration with Media team and media agency on 1P audience strategy and audience activation across media platforms
• Own the multi-div 1P measurement agenda (acquisition, conversion, retention and valorisation), in collab with Data Team & Analytics
• Deepen understanding and awareness of the Consumer Lifecycle, and how to drive more effective digital engagement and increase CLV
• Lead the CRM/ DDX extended team (tribe), and create a culture of consumer data centricity
• Maintain best practices across DDX and our direct marketing channels through CRM tribes, upskilling, project, and process management.
WHO YOU ARE
We’re looking for an experienced commercial profile, with proven multilevel stakeholder management to join our team! Our ideal candidate:
• A solid background in CRM and consumer data, ideally understanding and knowledge about data cleanrooms
• A real passion for consumer experience and data-driven marketing
• Excellent ability to coordinate, collaborate and problem solve, by managing a broad set of stakeholders within various areas of the business
• Excellent presentation skills with ability to present with gravitas and debate key topics
• A technical understanding of CRM and related tools including Google Analytics, Data Lakes, Databases & Cleanroom capabilities
• A positive attitude to ambiguity and able to tackle problems with a very structured approach
• Ability to build strong working relationships and influence internal teams, agency partners, Divisions and Zone counterparts
• Good written & verbal communication skills with ability to articulate complex or technical matters in a simple way across all levels of the organisation
• The ability to juggle multiple priorities and complex projects simultaneously and x-functionally
• Extremely fluent with consumer data KPI’s and demonstratable experience in translating consumers’ data and behaviours into business opportunities
WHAT WE OFFER
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
WHO WE ARE
L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.
Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland. It’s a fast-paced and dynamic environment when you’ll have visibility over our 4 Divisions and play an integral role in moving our business forward. Our founder Eugène Schueller once said that “a company is not walls and machines, it’s people, people, people”. Joining our corporate teams means joining the world leader in beauty, at the cutting edge of innovation. But above all, it means becoming part of a team of talented and inspiring people.
HOW WE RECRUIT
At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.