Job Specification: Content Marketing Specialist - Copy Company: Keplin Group Location: Office-based/Hybrid Position Type: Full-time Salary: £30,000 per annum subject to experience. We are seeking a talented and creative Content Marketing Specialist to join our team at our UK office. This is a unique opportunity for a passionate wordsmith to shape the voice of our brand and make a significant impact on our marketing and communication strategies. Key Responsibilities Content Creation: Write compelling, SEO-optimised content for a variety of platforms, including websites, product listings, catalogues, brochures, email campaigns, and social media. Product Descriptions: Craft persuasive and benefits-driven product descriptions that align with Keplin Group’s value-driven ethos and resonate with both B2B and B2C audiences. Brand Development: Maintain a consistent tone of voice that reflects Keplin’s commitment to affordability, quality, and sustainability across all communication channels. Marketing Materials: Develop engaging marketing content, including SEO Optimized blog posts, case studies, press releases, and ad copies to establish thought leadership and build brand authority within the niche. On-Page SEO Content: Craft compelling meta descriptions, title tags, and SEO copy to maximize search engine ranking and click-through rates. Sales-driven Content Creation: Write impactful content that guides customers through the sales funnel and drives lead generation. Ad Copies: Build content for ad campaigns that enhance visibility, generate qualified leads through digital ads and increase CTR for ads on all platforms. Collaboration: Work closely with cross-functional teams, including marketing, design, and product development, to ensure messaging aligns with business objectives. Proofreading and Editing: Ensure all content is free of errors, grammatically correct, and adheres to Keplin’s brand guidelines. Research: Stay up-to-date with industry trends, competitor analysis, and audience insights to inform content strategy and identify new opportunities. Innovation: Develop creative ideas for campaigns and marketing materials that drive engagement and showcase Keplin Group as a leader in the FMCG industry. Skills and Qualifications Proven Experience: Minimum of 2-3 years of professional copywriting experience, preferably within the retail, e-commerce, or FMCG sectors. Exceptional Writing Skills: A strong command of English with impeccable grammar, spelling, and attention to detail. SEO Knowledge: Familiarity with search engine optimisation best practices and keyword research tools. Creative Thinker: Ability to generate innovative ideas and translate them into compelling content that captures attention and drives action. Conversion-Focused Copywriting: Expert in creating content optimised for each stage of the sales funnel, including high-performing copy for Google Ads, social media ads, and paid campaigns. A/B Testing Proficiency: Experienced in conducting A/B tests to optimise content for email campaigns, and ads for maximum performance. Strategic, Data-Driven Approach: Leverages data insights and strategic thinking to craft impactful, results-driven content. Adaptability: Comfortable writing for diverse audiences, from B2B corporate partners to everyday consumers. Team Player: Strong interpersonal skills with the ability to collaborate effectively across departments. Organisation: Excellent time management skills with the ability to handle multiple projects and meet deadlines. Tech-Savvy: Proficient in Microsoft Office, content management systems (e.g., WordPress), and marketing tools. Desirable Skills Experience in writing for product catalogues, instruction manuals, or packaging. Knowledge of the FMCG or wholesale sector. Proficient in using tools like SEMrush and Ahrefs for keyword research and optimisation. Knowledge of platforms like Omnisend, Klaviyo, and Mailchimp for creating and managing email flows would be preferable. Media Relations: Experience in building relationships with trade or consumer media is a plus. Why Join Keplin Group? Let’s Talk Benefits At Keplin Group, we’re all about fostering growth, both for our company and our team members. Here’s what you can look forward to: Competitive Salary: We offer a competitive salary to all employees tailored to your experience and skill set. Flexible Workdays: Enjoy the option to work from home during your work week, helping you maintain a great work-life balance. Generous Holiday Allowance & Pension Scheme: We believe in rewarding hard work with ample time to recharge and a pension plan to support your future. Casual Dress Code: Dress comfortably and feel at ease at work. We value what you bring to the team, not just what you wear. Growth & Development: Keplin Group is invested in your future. From hands-on experience to training and mentorship opportunities, we support your career development. Team Building & Positive Culture: Join a team that knows how to work hard and have fun together We organise monthly team-building events to keep our work culture vibrant, connected, and enjoyable. At Keplin Group, every team member’s contributions directly fuel our success. This is more than a job – it’s a chance to be part of a collaborative, driven team where your ideas and insights, your goals and ambitions are valued and where you can make a tangible difference every day working for one of the UK's fastest growing businesses and elevate your career with multiple opportunities to progress in your chosen field in a short amount of time.