Do you have a creative flare? Have you successfully created and delivered campaigns? As a Marketing Campaign Specialist, you will play a key role in executing high-impact campaigns that drive audience engagement and lead generation. Reporting to the Marketing Manager and collaborating with the Events, Paid Media, and Content teams, you will plan, execute, and optimise campaigns across multiple channels, leveraging data-driven insights to enhance performance. Your aim is to engage the right audiences at the right time, ensuring maximum ROI and visibility for our Managed Services division. As a Marketing Campaign Specialist, you will be responsible for: This will include but not limited to: Campaign Execution: Implement and manage a variety of marketing campaigns across channels including email, paid advertising, social media, search, events and more. Audience Building: Develop segmented audience lists for targeted marketing efforts, ensuring personalised communication. CRM Management: Leverage CRM experience & tools (HubSpot) to manage leads, automate campaigns, and measure engagement. Paid Advertising Management: Oversee paid search, social media ads, and retargeting campaigns to maximise brand reach and conversions. Content Creation: Collaborate with content teams to create compelling copy and assets that support campaign goals convey key proposition messages for the Communications division across a variety of marketing channels. Data Analysis & Optimisation: Track and analyse campaign performance, using data insights to optimise results and inform future strategies. Adapt live campaigns and strategies based on performance data and market feedback. Budget Management: Monitor campaign budgets, track spend, and measure return on investment (ROI). Event Support: Assist with the promotion and execution of key events, ensuring seamless integration with wider campaigns. Key Skills and Experience: A minimum 3 years in a previous marketing performance role, ideally in a B2B setting. Hands on experience using HubSpot, including marketing automation and reporting in HubSpot. Experience in managing paid advertising channels (Google Ads, LinkedIn, etc.). A track record of executing concurrent multi-channel marketing campaigns and achieving measurable results. Strong analytical skills partnered with data-driven thinking Foster clear and collaborative communication of marketing practices and campaign performance to non-marketers, ensuring everyone feels informed and aligned. What we can offer you: 23 days holiday and a day off for your birthday (plus 8 days holiday in lieu of bank holidays), plus your entitlement will increase by one day for each full calendar year you are employed, up to a maximum of five days Annual pay review Holiday Buy Scheme All-company bonus scheme Death in service cover Employee assistance programme Company pension Dynamic social calendar Strong focus on developing our people If you feel you have the skills and experience to become our new Marketing Campaign Specialist, then please click ‘apply for this job’ today. About You About Us Intercity Technology provides reliable and secure technologies in communications, cloud and managed services, with a big difference – Intercity is a technology solutions partner that isn’t all about tech. It’s about a great bunch of people combining their passion, expertise and dedication to deliver extraordinary results for businesses. Our vision is to be the best technology partner to work for and with – we are really proud of our achievements so far: Customer Net Promoter Score of 92 Gold Award Investors in People Accreditation 3-star “World Class” Best Companies accreditation, and for 2022 and 2023: The no. 1 best telecoms company to work for The 9 th best company to work for in the Midlands The 34 th best large company to work for in the UK Platinum Eco Vadis rating We select candidates with the right skills, experience and values to join us and selection is based on a fair and equal process. We’re proud to be committed to equal opportunities and welcome all applications. As a specialist in secure technology solutions, all successful candidates will be subject to preemployment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications. We are committed to using any personal information you may give us in a secure and proper manner, for more information please see our privacy policy on our website.