Could you be our next Student Recruitment Officer?
Title: Student Recruitment Officer
Location: Hybrid in Exeter
Hours: Monday to Friday - 37.5 hours per week.
Duration: Permanent
Closing date: Monday 24th February 2025
Interview date: Friday 14th March
Overview of the Role:
The role of the Student Recruitment Officer is to drive student recruitment within Iron Mill College. This role is focused on sales - meeting and exceeding student recruitment targets, building PR and networking opportunities, and working collaboratively with marketing to develop and implement campaigns.
Key Responsibilities:
* Driving sales of the college courses
o First point of contact for course enquiries
o Leads management via CRM
o Convert face-to-face, telephone and online enquiries into admissions and enrolments, to meet or exceed targets
o Manage Iron Mill College enquiries and the enquiry/admissions process including assisting applicants with the completion of online bookings; addressing and resolving any issues they might have; and ensuring an excellent customer journey
o Deliver progression talks to existing students
* Work with the marketing lead in establishing clear sales objectives and targets for each academic year
* Implement regular outgoing sales, telemarketing, e-marketing, and direct mail campaigns in collaboration with marketing
* Identify and build relationships with an external network of key influencers and organisations that can provide a conduit for student referrals
* Develop and implement a sales plan for the growth of bespoke training contracts
* Action any student feedback relating to recruitment, to feed into the continuous improvement of the college
Engagement in PR activity:
* In collaboration with marketing, identify, plan, and engage in profile-raising PR activities to raise brand awareness and develop leads for new business and partnerships.
* Represent IMC at functions as required, including open days/evenings, public meetings, and similar events.
* Adhere to brand guidelines and values across all touchpoints, ensuring consistent customer and consumer messaging.
Analysis and Reporting:
* Produce a weekly Sales report for Senior Management and the Board of Directors.
* Produce clear analytical reports on enquiry trends, topics, demographics etc. to inform marketing budget spend decisions and optimise sales.
* Apply research and analytic skills to provide ongoing insight into student recruitment in the field of Counselling & Psychotherapy Administration.
* Ensure complete and accurate recording of all enquiries data including clear records for Data Protection and mailing lists.
* Manage own time to ensure deadlines are met and workload is prioritised as directed.
General:
* Be an ambassador for IMC, its vision and mission, and provide an excellent experience to all staff, users, clients, and visitors.
* Act in an inclusive, collaborative, supportive manner consistent with IMC values and ethos, in accordance with its policies, processes, and procedures.
A full job description and person specification can be found in the downloads tab. To apply, please forward a CV and covering letter to the Marketing Lead, claire.mcgonigle@ironmill.co.uk
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