Senior Marketing Manager – Bicycle Accessories
Competitive Salary Package
Hybrid Working Arrangement
Join a Thriving Business in the Cycling Industry
Our company is a leading specialist brand in the cycling industry, supplying innovative products to the consumer market. We're looking for a talented Senior Marketing Manager to join our team and help drive our global marketing strategy.
As a Senior Marketing Manager, you will be responsible for building and executing a global marketing plan, identifying key strategic priorities, and owning its development and delivery in the market. You will work closely with our Global Marketing Director to develop a cohesive global marketing plan that aligns with our business objectives.
Key Responsibilities:
* Develop and manage core portfolio marketing campaigns and new product launches using a range of media channels.
* Lead a team of high-performing brand managers and ensure all campaigns and activity are on-brief and delivered to the right audiences.
* Manage high-profile athletes and team sponsorships, ensuring key deliverables and ROI are maximized.
* Work cross-functionally to run both on and off-line marketing activities, executing engaging campaigns to support new product launches, product campaigns, and athlete/team sponsorships.
* Define KPIs and corresponding metrics, reporting on performance to relevant stakeholders.
* Continuously analyze industry trends and use internal consumer data to make recommendations for performance improvement and key product marketing initiatives.
Requirements:
* Hands-on experience working in a dynamic consumer goods environment.
* Proven experience of developing and implementing multi-channel marketing campaigns.
* A passion for cycling and/or experience in the cycling or motor sports industry.
* Positive energy and ability to bring people with you, managing a small, but highly engaged team.
* Strong influencing skills with the ability to create clear and compelling proposals and analysis.
* Ability to challenge the status quo and push for what you believe in.
* Proven ability to work independently at pace in a high-pressure, fast-growth environment.
About Our Company:
We're a leading specialist brand in the cycling industry, supplying innovative products to the consumer market. Our products are loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go.
Join Our Team:
If you're a talented marketing professional with a passion for cycling, we'd love to hear from you. Please submit your application, and we'll be in touch to discuss this exciting opportunity further.