Company Description
At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us?
Our mission – we are building the worlds most admired and compelling brand ecosystem
Our purpose – we are elevating the lives of the many with access to the world’s best brands and experience
At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
1. Think without limits - Think fast, think fearlessly, and take the team with you
2. Own it and back yourself - Own the basics, own your role and own the results
3. Be relevant - Relevant to our people, our partners and the planet
Are you ready to join the Fearless?
Job Description
The CRM Assistant supports the CRM team in managing customer relationships through the effective use of the CRM systems across Flannels, FRASERS, Studio, Amara, and Jack Wills. This role involves data management, assisting with marketing campaigns on both email and mobile push notifications, and providing insights that help improve customer engagement and business performance.
Reporting into the CRM Manager, your day-to-day tasks will include:
4. Supporting the shaping and development of the email marketing calendar using market trends and insight.
5. Creating email briefs; writing commercially driven copy
6. Email testing, ensuring all emails work as expected and meet the brief deadlines.
7. Creating and testing push notifications.
8. Liaise with wider teams in the business to elevate email offering.
9. Responsible for measuring performance of emails, including paid brand activity
Qualifications
10. Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
11. Good communication skills, both written and verbal.
12. Ability to work independently and as part of a team.
13. Basic knowledge of data analysis and reporting tools.
14. A proactive and customer-focused approach to work.
15. Ability to handle multiple tasks and prioritize effectively.
16. Eagerness to learn and adapt to new technologies.