Senior Marketing Executive – B2B EventsLondon, UK (Hybrid) – 3 days in the office – International Travel£Up to 35,000 + bonuses 5kMy client provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape.Joining one of the fastest growing businesses running over 14 market-leading, high-value global conferences across the US, Canada and Europe within AI, Energy & Manufacturing.You’ll work closely with marketing, content, production and sales to grow our events and community.What Will I Be Working On?Here’s a summary of what you can expect as our Senior Events Marketing Executive:Writing creative marketing strategies for your events that help us to drive quality leadsWorking across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPCDeveloping and managing long-term and effective partnerships with leading associations and publications, globallyProactively nurture all prospects and past customers to increase revenue and deliver on targetsPreparing enticing and informative copy from event launch to event endEstablishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networksEnthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges.What Can I Bring to the Team2+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisationHave a proven track record of assisting in the delivery of marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysisA good understanding of effective copywriting in a business settingA data-driven and commercial mindset with some experience in managing marketing budgets and costsA creative problem-solver who will consider all solutions before sharing with the wider teamAbility to work independently and manage tight deadlines when neededAbility to travel internationally when required