A super exciting NEW opportunity has come available for an experienced Data Analytics Product Manager to join a global leading Tech for Good Marketplace in London
Working closely with the Head of Product, you wiIl take the lead in experimentation and conversion on all customer facing platforms (web & mobile) across the group. A data heavy role, you'll be given the platform to shape and enhance engagement, create best-in-class customer journeys and ultimately deliver innovative solutions that impact conversion and drive revenue.
* How can we harness data as we transform how we put the customer first?
* How can we drive value and impact through innovation and efficiently delivering our customer data?
* What are the right tools and infrastructure we need to leverage this data and allow the users to iterate quickly on data driven decisions?
* How do we ensure the quality of the data that drives decision making?
Key Responsibilities
B2C2B Product Strategy & Execution
* Define user personas, behavioral segments, and their transition triggers from consumer to business accounts.
* Build self-serve and sales-assisted pathways to scale acquisition, onboarding, and expansion of our owners.
* Work closely with commercial and customer success teams to align product initiatives with business objectives.
Experimentation & Growth
* Develop and execute A/B testing and multivariate experiments to optimize conversion funnels, engagement, and retention.
* Define and implement a structured experimentation roadmap, balancing quick wins with long-term strategic bets.
* Work closely with data analysts, researchers, and engineers to design and interpret experiments, ensuring statistical rigor.
* Utilize quantitative and qualitative insights to drive continuous hypothesis generation and validation.
Conversion Optimization & Customer Experience
* Own and optimize the owner experience journey from first touchpoint to high-value actions (e.g., sign-ups, onboarding, upgrades).
* Identify and remove friction points in the journey to increase activation and reduce drop-offs.
* Lead UX research efforts to uncover pain points, opportunities, and insights to improve customer satisfaction and engagement.
* Work cross-functionally with design, marketing, and engineering to ensure a cohesive and data-informed UX strategy.
Who are you?
An experienced Customer Experience focussed Product Manager, you'll have experience/expertise in Product Management roles, with a focus on Data Analytics, experimentation and customer experience. Plus the following:
* Proven track record of designing, running, and analyzing experiments to drive measurable product improvements.
* Marketing Technology and Customer Data: Experience working with tools such as Google Analytics, SA360, and Salesforce to support marketing strategies.
* Strong analytical mindset, comfortable working with A/B testing tools, SQL, and analytics platforms (Google Analytics, Amplitude etc.).
* Experience working within a B2C2B business model and understanding how individual users transition into business customers.
* Deep knowledge of UX principles, usability testing, and human-centered design methodologies.
* Strong stakeholder management skills, with the ability to align teams across product, design, marketing, and engineering.
* Ability to balance short-term optimizations with long-term user experience and brand considerations.
Nice to Have:
* Experience in eCommerce, marketplaces or SaaS businesses.
* Familiarity with no-code/low-code experimentation tools (e.g., Optimizely, VWO, Google Optimize).
* Understanding of behavioral psychology, pricing strategies, and gamification techniques.
* Exposure to personalization and recommendation engines.
If you’re passionate about creating seamless, high-converting user experiences and leveraging experimentation to drive growth, we’d love to hear from you!