Description
As our Brand Marketing Executive, you will join our ever-growing marketing team and work alongside the Senior Brand Marketing Executive to lead the planning and execution of strategy, as well as manage relationships with our emerging, external, 3rd party brand partners. You will need to be a good communicator (written and verbal), have a solid understanding of UK culture and trends, and be able to manage a myriad of projects at once.
Being our Brand Marketing Executive entails a range of responsibilities including full autonomy over all of our emerging brand relationships (NTW, Dès Vu, UGG, Belier to name a few), managing a six-figure annual budget and individual budgets per brand, briefing in campaigns for 20+ brands, managing 40+ campaigns per year, calendar planning alongside buying & merchandising, and 360 campaign management across retail, ecommerce, OOH & experiential.
As a Brand Marketing Executive you will be:
* Supporting in managing the third-party brand annual budget (7 figures), including individual budgets per brand (6 figures).
* Managing brand relationships across 20+ brands through meetings, texts, emails, and calls.
* Leading on emerging brands including NTW, ASICS, Gridd, Vans, Converse, etc.
* Executing the third-party brand strategy for the year, considering all touchpoints, including individual strategies per brand.
* Leading emerging brand campaigns from planning to execution.
* Working collaboratively with ecommerce and retail teams on in-store executions and campaign rollouts.
* Collaborating with buying and merchandising teams to understand key product focuses per quarter and delivery dates.
* Conducting data analysis using web analysis tools (Power BI).
* Scouting for campaign talent to use within own brand campaigns (where necessary) and managing relationships with talent managers.
* Planning quarterly and monthly calendars.
* Attending meetings both locally and nationally with different brand partners.
* Signing off creative concepts for all emerging brand campaigns, in line with Footasylum and brand TOV.
* Conducting retail visits across the UK to review campaign execution within our brick-and-mortar destinations.
* Traffic managing projects through Wrike.
The Team
This is a fantastic opportunity to join our ever-growing marketing team across one of the most exciting retail businesses in the UK. Our goal is to create an environment in which you can learn new skills, gain experience in existing ones, and improve your knowledge of the consumer continually. You will be supported in your journey and will be pushed to take on new challenges and expand your knowledge of the brand marketing team and beyond.
About You
We are looking for someone with the relevant level of experience and background. The role will require a high level of organisation, communication, and creative flair. Knowledge of different consumers is vital, with trends, cultural moments, and social media also being key.
* Excellent verbal and written communication skills.
* Ability to multitask and manage multiple projects at once.
* Good knowledge of UK culture (music, gaming, internet, etc.).
* Good knowledge of fashion culture and Footasylum consumer.
* Experience working in retail or brand is preferred.
* Solid understanding of Excel and Outlook.
Diversity
We recognise and value the importance of diversity to ensure we have various perspectives when building products and services. This will help us build useful and accessible things that our customers will love. Diversity for us is also about building happy teams full of people who want to learn and be inspired by each other and our different experiences and backgrounds.
Recruitment Process
We’ll help make the interview process as transparent and stress-free as possible. We review applications individually, and if we feel you would be a good fit, we’ll invite you for a call or Teams video for an informal chat about the role and to see if we’re a good fit for you. We value open and honest conversations and collaboration, allowing you to learn about our work in an informal and friendly environment. We want to know about you and why you feel this is your opportunity.
Please note this is not a remote role, and we expect that you will be able to attend Head Office in a hybrid way in Greater Manchester.
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