Category Development Manager - Convenience
* Full-time
At Valeo Foods UK, we're the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the pure sweetness of Rowse Honey, and the rich heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity.
The Category Development Manager is responsible for delivering commercial results both on brand and private label. You will achieve these targets by mastering category-based selling, turning the marketing plans into selling decks that will maximise success with our customers. The scope of the team will be across all category groups from Valeo Foods UK. The role is field-based to allow maximum time with customers and will cover the ability to optimise marketing plans, partnering daily with both the Sales and Marketing teams. This role covers all product sectors - Crisps & Snacks, Sweets, Spreads, Puddings & Cakes. Travel will be required to sites including Wallingford, Heanor, Pontefract, Norwich.
Key Accountabilities
1. Leadership to shape, align and plan. Takes ownership & leads category projects.
2. Commercial acumen. Understands influence of category KPIs & makes astute decisions.
3. Collaboration skills including the capacity to energise stakeholders & build relationships.
4. Personal Best: capacity to seek to be better tomorrow than we are today.
5. Strong adaptability to operate across all category groups and retailers.
6. Strong selling skills and mastery of a compelling category-based selling method.
7. Excellent presentation skills – written and verbal.
8. Experience in FMCG category management.
9. Experience in leading & influencing retailer category reviews.
10. Experience in category-based selling.
11. Experience in building collaborative retailer relationships & influencing their decisions.
12. Experience in utilising data provider’s tools and databases – e.g. Nielsen, Circana, Kantar, dunnhumby.
13. Experience in influencing & shaping marketing plans.
14. Proven track record of creating strategic change that shapes the thinking and delivery of business results.
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