DIGITAL MARKETING EXECUTIVE Evesham (hybrid), £32-36k, Perm, 8.30am-4.30pm Monday to Friday We are seeking a highly motivated and experienced Digital Marketing Executive to join our team in Evesham, UK. As a full-time employee, you will be responsible for managing and implementing various digital marketing strategies to drive growth and increase brand awareness for our company. Key Responsibilities: - Utilize CMS tools such as Zoho to create and update website content, ensuring it is engaging and optimized for search engines. - Conduct keyword research and use SEMrush to develop effective SEO strategies to improve website rankings and drive organic traffic. - Utilize Dynamics 365 to track and analyze website performance, making data-driven decisions to improve overall digital marketing efforts. - Plan and execute A/B testing for various marketing campaigns to optimize conversion rates and improve ROI. - Utilize segmentation techniques to target specific audiences and personalize marketing messages for maximum impact. - Develop and implement email marketing campaigns to engage with customers and drive sales. - Manage ecommerce platforms, ensuring product listings are accurate and optimized for maximum visibility. - Utilize social media platforms to promote brand awareness and engage with customers. - Utilize basic WordPress skills to make website updates and improvements. - Constantly generate new and innovative ideas to improve our digital marketing efforts and stay ahead of industry trends. Qualifications: - Bachelor's degree in Marketing, Communications, or a related field. - Minimum of 3 years of experience in digital marketing, preferably in a B2B setting. - Strong understanding of CMS tools, such as Zoho, and experience with SEMrush and Dynamics 365. - Experience with A/B testing and segmentation techniques. - Proficiency in email marketing and social media management. - Basic knowledge of WordPress and website maintenance. - Creative mindset with a passion for staying up-to-date with the latest digital marketing trends. - Excellent communication and organizational skills. - Ability to work independently and as part of a team. If you are a self-motivated and results-driven individual with a strong background in digital marketing, we encourage you to apply for this exciting opportunity. Join our dynamic team and help us take our digital marketing efforts to the next level