DIGITAL MARKETING EXECUTIVE
Evesham (hybrid), £32-36k, Perm, 8.30am-4.30pm Monday to Friday
We are seeking a highly motivated and experienced Digital Marketing Executive to join our team in Evesham, UK. As a full-time employee, you will be responsible for managing and implementing various digital marketing strategies to drive growth and increase brand awareness for our company.
Key Responsibilities:
- Utilize CMS tools such as Zoho to create and update website content, ensuring it is engaging and optimized for search engines.
- Conduct keyword research and use SEMrush to develop effective SEO strategies to improve website rankings and drive organic traffic.
- Utilize Dynamics 365 to track and analyze website performance, making data-driven decisions to improve overall digital marketing efforts.
- Plan and execute A/B testing for various marketing campaigns to optimize conversion rates and improve ROI.
- Utilize segmentation techniques to target specific audiences and personalize marketing messages for maximum impact.
- Develop and implement email marketing campaigns to engage with customers and drive sales.
- Manage ecommerce platforms, ensuring product listings are accurate and optimized for maximum visibility.
- Utilize social media platforms to promote brand awareness and engage with customers.
- Utilize basic WordPress skills to make website updates and improvements.
- Constantly generate new and innovative ideas to improve our digital marketing efforts and stay ahead of industry trends.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, preferably in a B2B setting.
- Strong understanding of CMS tools, such as Zoho, and experience with SEMrush and Dynamics 365.
- Experience with A/B testing and segmentation techniques.
- Proficiency in email marketing and social media management.
- Basic knowledge of WordPress and website maintenance.
- Creative mindset with a passion for staying up-to-date with the latest digital marketing trends.
- Excellent communication and organizational skills.
- Ability to work independently and as part of a team.
If you are a self-motivated and results-driven individual with a strong background in digital marketing, we encourage you to apply for this exciting opportunity. Join our dynamic team and help us take our digital marketing efforts to the next level!