Marketing Manager Application deadline 23/03/2025 The Postal Museum is one of the newest and most unique museums in London. Since opening in 2017 we have already established the museum as a must-visit destination welcoming over 160,000 visitors and around a million digital visits a year. Small enough to be independent, creative and agile, yet large enough to attract exciting partnerships and deliver major marketing campaigns throughout the year, The Postal Museum is a fantastic place to begin or develop a career in the arts and heritage sector. Alongside hands-on exhibitions exploring over 500 years of British social and communications history, visitors to the museum can experience a subterranean ride through the tunnels of the old Post Office Underground Railway – Mail Rail. We deliver award-winning learning, access and outreach programmes and atmospheric Tunnel Walks under the streets of London. The museum also operates a children’s play space – Sorted – popular with young families and schools. Alongside all this we offer one of the most unique venues in London for corporate hire and filming locations. Contract: Full-time, 35 hours a week, flexible working available Start date: May 2025, negotiable The Postal Museum tells the story of postal communication and its impact on a global society. We use our collection to explore stories around communication, and to inspire everyone to make richer and more meaningful connections in their lives. Our Values Are Openness Generosity Innovation Curiosity Playfulness We Will Be open and generous in spirit and action Deliver innovation Communicate our stories with clarity and playfulness Be curious about people’s stories and experiences Purpose of the Job This is a great opportunity to make your mark at a young museum at an exciting time in its development – as we approach major milestones in 2027 with both the centenary of Mail Rail and ten-year anniversary of the opening of the museum. The Marketing and Communications team is responsible for developing the museum’s physical and online audiences through targeted campaigns, PR opportunities, brand development and online community management. The role works with teams across the museum to showcase our unique experience, award-winning programmes and ambitious programme of exhibitions and events. The Marketing Manager will lead on developing and delivering innovative marketing campaigns via our media agency, growing awareness of The Postal Museum across target audiences and delivering against visitor and income targets. The post holder will manage an experienced Communications Officer responsible for social media and PR and will work closely with the Digital Engagement Manager and Designer/Web Editor to deliver integrated campaigns and content. The role reports to the Head of Marketing and Development and will input strategically into marketing, brand and audience development. The post holder acts as a brand guardian and an expert adviser to teams across the museum on promotion of their programmes, including retail, venue hire and schools. Person Specification: (Essential criteria) Demonstrable experience of developing and implementing successful campaigns. Demonstrable experience of managing agency relationships, particularly working with a media agency to develop and deliver campaigns. Demonstrable understanding and experience of social media and/or digital advertising, including content-led campaigns. Proven track record of delivering results against targets, preferably in a culture, heritage or entertainment environment. Previous budget management responsibility. Experience of reporting, ideally analysing visitor data and using findings to influence change and improvements. (Desirable criteria) Experience of delivering integrated marketing campaigns with significant budgets is strongly desired. However we would also be open to an exceptional candidate from a PR background looking for a career shift, who is able to demonstrate clear enthusiasm and knowledge of the fundamentals of marketing. Line management experience. An understanding of the Travel Trade and Groups markets. Previous experience of overseeing digital content creation and social media campaigns. Qualifications: (Desirable criteria) Relevant industry qualification such as a Certificate in Professional Marketing, or other relevant related qualification from a recognised industry body. Skills / Knowledge: (Essential criteria) Experience in marketing and promotion. Excellent written communication skills, including spelling and grammar. Proven track record in developing relationships and partnerships. Ability to report on and analyse financial and audience data. Experience of budgets and budgeting. Strong attention to detail. Strong negotiating, networking and presentation skills. Able to work across teams to maximise opportunities. Strong communication and relationship building skills. Proven ability to manage multiple competing tasks. (Desirable criteria) Proficiency and understanding of CRM/email marketing, including building marketing emails. Familiarity with PR databases and/or social media management platforms. Proven ability to generate new business. Person Results driven and motivated. Creative and innovative with the ability to think strategically. Works well within a team and confident meeting new people. Willing to explore new opportunities and ideas. Strong organisational skills and ability to identify and solve problems. Punctual and comfortable with working to deadlines. Understands the importance of great customer service. Flexible, positive attitude and ability to work on own initiative. Key Responsibilities and Duties: Marketing Plan and manage delivery and evaluation of dynamic, innovative and results-led multi-channel marketing campaigns in support of financial, audience and charitable objectives. Promote and market the museum effectively to ensure growth and retention of key audiences. Identify and develop marketing opportunities with relevant organisations and partners. Manage supplier relationships and associated budgets. Work collaboratively with relevant teams, including retail, schools and venues, to advise on marketing activity. Work with the Digital Engagement Manager to ensure marketing priorities are reflected on the website and campaigns are integrated and trackable. Develop content for email marketing and work with the Digital Engagement Manager on the growth and maintenance of marketing databases and email tactics. Work closely with the Designer/Web Editor to develop on-brand marketing creative, and support teams around the museum to brief new designs. ·Support the Communications Officer to develop strategies and content for online communities in line with marketing and organisational goals. Manage filming and photoshoots for marketing campaigns and support the Communications Officer on filming requests from media when needed. Work with the Ticketing and Insights Manager to approach and onboard new travel trade and group travel organisers, including managing contracting. Coordinate and contribute to timely reporting for the Head of Marketing and Development. With the Communications Officer and Senior Curator, enhance the museum’s reputation, brand and awareness of the collection by supporting the development and optimisation of online content and developing key messages and press angles for the museum’s temporary exhibitions. Work with the Development Manager to maximise opportunities to encourage individual giving and corporate support. Brand and Audience Work with the Head of Marketing and Development on the delivery of the museum’s Marketing and Communications strategy. · Assist the Head of Marketing and Development on brand development and management to ensure the integrity of the brand is maintained and its values embedded. · Be a brand champion to improve the use of our visual and verbal identity, and deliver training for colleagues on the implementation of the brand as required. · Support the museum’s new audience development goals and embed audience segmentation in media planning and content development. Manage audience research projects as necessary i.e. visitor surveys and focus groups. ·Actively contribute to organisation-wide strategic priorities including Environmental Sustainability and Equality, Equity, Diversity and Inclusion. Management · Line management of a Communications Officer. The Communications Officer is supported on press delivery by freelance press support. ·Manage external agencies, including the museum’s media agency, tourism marketing agency, video production agency and print distribution agencies. ·Manage relationships with partners, including tourism, destination and travel trade partners. · Deputise for the Head of Marketing and Development as required. Working Conditions This position may require a basic DBS check which will reveal any unspent convictions. A criminal record may not necessarily be a bar to placement, as any decision will be treated on its merits and individual circumstances subject to the museum’s overriding obligations to protect the children and vulnerable adults in its charge, members of the public, the safety of the museum’s staff and the Collection. Flexible working options are available including some remote working. Occasional weekend and out of office hours working may be required. The postholder will be expected to work to office guidelines on handling, health and safety, lone working, etc. as advised, taking responsibility as appropriate. All staff have access to a range of employee benefits including discounts in the museum’s café and shop, a cycle to work scheme, employee assistance programme and a range of discounts from retail and entertainment to health and wellbeing